The cognitive gap between people in the new media era is getting bigger and bigger.

The so-called new media era, from the beginning, refers to the new media form developed after traditional media such as newspapers, radio and television, which is characterized by immediacy and interactivity and combines organizational communication with personal communication. People's cognitive gap refers to the different effects produced by people in the process of acquiring, processing and applying knowledge and information. Under the characteristics of the new media era, the fragmentation and diversification of information may lead to an increasing gap in people's cognitive level.

First, the information spread in the new media era is enormous. In this era of obtaining information from the internet, mistakes in information dissemination will mislead people and cause a cognitive gap. Chen Wenxi said: "Like our generation, most of the knowledge we have gained is obtained by reading classic books. But in the internet age, you can easily find all kinds of information through the internet. This is actually very dangerous. " It is dangerous because statistics show that the error rate of information obtained on the Internet is as high as 30%. Chen Wenxi took his own personal experience as an example: once we went to new york Central Park for an interview, I saw the information brought by the reporters on the team and knew it was from the Internet. Because she called olmsted, the designer of Central Park, an architect. In fact, olmsted is a watercolor painter. It is a classic case that a group of architects lost to a painter in the design bidding of Central Park. I read it in a book, but the internet won't tell you this. "Many things on the Internet are pieced together by netizens. This is no longer an easy reading. This is' bad reading'. It is enough to see the depth of the poison of the network. ?

Second, the new media era has expanded the breadth and depth of people's access to information, and different learning initiatives of different groups still exist in the new media era. In this context, the differences in initiative aggravate the cognitive gap. Undeniably, in the new media era, people can get a lot of information and knowledge through this platform to bridge the cognitive gap. But this can only be achieved on the premise that people continue to actively learn network information. The ancients said: The book has its own golden house, and the book has its own Yan Ruyu. But for those who are not enthusiastic about reading, this book is just a pile of waste paper, so there is no good advice. Under the background of new media, the amount of knowledge used and learned by a group keen on learning knowledge and a group not keen on learning knowledge will not only increase, but also the gap will soon appear under the condition of massive and rich information. In the new media era, information explodes. When different people have different information acquisition abilities, people with strong information screening ability can find and learn what they want from massive information and knowledge. However, people with poor information screening and utilization ability often find it difficult or need to spend a lot of time looking for and learning the information they need from the massive information. The strength of this ability has also produced a "Matthew effect" between them. People who can filter information and learn quickly will get more and more effective information in a limited time, while those who don't have this ability will find it more difficult to get effective information in the case of explosive information growth, thus forming a growing knowledge gap.

In the new media era, people's lifestyle has changed greatly, and people's social, entertainment and reading styles will be affected by this, so it is inevitable that people's cognitive gap will widen.