Commercial banks are mostly evaluated from which point of view of the customer.

Two, commercial banks personal customer contribution evaluation (a) the significance of customer contribution evaluation customer contribution is measurable, only to realize the scientific measurement of customer contribution, customer value management as a strategy to apply to the practice will become possible. According to Yang Luming, "from the perspective of the enterprise, the significance of customer value measurement lies in identifying and developing an enterprise strategy for attracting and retaining customers, which will result in satisfied and loyal customers who will create wealth and increase the value of the enterprise." In this paper, from the perspective of commercial banks, the customer contribution of commercial banks is measurable. "This article from the commercial banks as a financial service enterprise to the perspective of individual customer contribution evaluation, commercial banks accurately grasp the market situation, so as to carry out targeted marketing will play an important role in guiding significance. (B) the standard of customer value measurement The current research has not yet established a customer value assessment standard that can be recognized by most scholars. Most scholars believe that the establishment of customer value measurement standards, should take into account several factors: First, the understanding of the concept and connotation of customer value; Second, the impact of customer value judgment of the macro- and micro-environment; Third, the customer in the process of a consumer behavior, in the pre-purchase stage of choice, the purchase behavior itself and the post-purchase stage of the three phases of the evaluation of the perceived value; Fourth, the study of the choice of the market point of view. A combination of these factors can generate a measurement standard for a specific commodity or service.

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