What are the diffusion channels of soft text marketing?

1, the main body of news soft articles is enterprises, which are planned from their own perspective.

2. The purpose of news soft articles is beneficial to some requirements of enterprises, and news that fails to achieve the purpose is meaningless to enterprises.

3. News soft articles are objective and fair reports from the standpoint of the media, and news phenomena and news effects are caused by facts.

Marketing characteristics

1, the essence is advertising.

-Pursuing low-cost and high-efficiency returns and not avoiding the essence of business.

2. Camouflage form

It is news information, management ideas, corporate culture, technical skills documents, comments, games containing text elements and all other text resources.

-Let the audience "look soft" (only when the eyes stay and wander will there be opportunities)

3. The purpose is to build trust.

-Make the audience "soft-hearted" (only if you believe in you will you put it into action)

The key requirement is to make the selling point of the product clear and thorough.

-Make the audience "soft-headed" (if you have an impression, you must understand it clearly, otherwise your brain will still be hard)

5. Focus on interest and interest.

-make the audience "soft-spoken" (take the soft of others and eat the soft of others)

6. The important feature is word-of-mouth communication.

-Make the audience "soft-hearted" (recommended by friends, more willing to listen)

market strategy

First, soft topic planning: the planning of soft topic should accurately grasp the characteristics of user groups. In addition, the theme is planned according to the direction of marketing. We should pay attention to the establishment of users' trust. The topic of soft text marketing is mysterious but difficult to express, and it is novel to promote some activities and featured products.

Second, soft text marketing: soft text writing manuscripts are released to the planned target media. Although the effect of news media release may be small, the strategy of soft text marketing will continue to improve in the future.