How to choose a good brand planning company for brand promotion?

There are still many good traditional planning companies in China, but they are all changing.

I have worked in these good first-line planning companies for many years and have also done many projects and cases. Their advantages are also obvious. I think the scale, strategic ability, team number, copywriting expression, scheme production and design level are all very good.

However, there are also some shortcomings. For example, the landing ability is relatively general, and the traditional planning scheme, planning and strategy are all good. However, in addition to traditional communication, advertising, endorsement and hype, there are fewer landing methods and more resource-based and strategic companies.

It's not that it must be bad, but it's not suitable for small enterprises and brands in the Internet age, and it's not suitable for starting with some new categories and short products.

If every enterprise and brand can not consider investing hundreds of millions or billions of dollars in branding, they can learn the routine of brainwashing advertising, find a slogan under certain strategies and spread it repeatedly. After hundreds of millions of brainwashing, they can still make people sick.

What is a good brand planning company in the Internet age?

The standard is actually one, with strategic ability, which can be implemented and produce results.

Therefore, we propose that planning that cannot be operated and produced results is hooliganism.

Pure online and offline is not desirable, but small enterprises and small brands can start to promote offline.

How to do it specifically?

1. Make overall planning first, including brand IP, product scenario, business model design, system construction, self-media platform and architecture, and then community operation and fission.

In fact, it is three aspects.

2. Promotion method: In addition to traditional advertising, four major media and event marketing, it is Internet promotion.

Baidu ecology and information precipitation, keyword optimization with website as the core, bidding can be temporarily suspended, which is too expensive. This is the most basic quantity and it is also very important.

Self-media precision marketing includes WeChat, Weibo, headlines and so on. Wechat does communication and service, Weibo does information release and hot events, and headlines do business.

The whole network marketing includes 13 aspects.

The community does transformation and fission.

Five elements of community marketing:

Five main points of community operation

1, subculture

Step 2 organize

3. Content

Step 4 operate

Step 5 split

That's how communities play. Traditional marketing is dead, and community marketing is coming. This is also the era of precision marketing!