Briefly describe the principles of gift etiquette

Gifts are an important means of social activities. As a way of nonverbal communication, gifts appear in the form of objects, with expressions an

Briefly describe the principles of gift etiquette

Gifts are an important means of social activities. As a way of nonverbal communication, gifts appear in the form of objects, with expressions and gifts on them. Appropriate gifts play the role of "silence speaks louder than sound" when expressing feelings. The following is what I arranged for you, I hope it will help you!

Appropriate gifts are like silent messengers, adding icing on the cake to communication activities and injecting new vitality into people's feelings and friendship. However, to whom, why, what, when, where, how and so on. It is an old and novel problem. Therefore, only when the purpose of giving gifts is clear, the basic principles of giving gifts are followed, and the above 5W 1H is clearly understood, can communication really play an important role.

The purpose of the gift

Any gift has a purpose, either to make friends, to celebrate, to reward guests, or for other reasons.

Gifts for communication purposes

This is a gift for communication, which has the following two characteristics:

1 The purpose of giving gifts is directly consistent with the purpose of communication. Whether individuals or organizations, in order to achieve a certain purpose in social communication, give certain gifts to key people and departments in communication to promote the realization of communication purposes.

The content of the gift is consistent with the image of the giver. In the choice of gifts, a very important principle is to make the gift reflect the meaning and thoughts of the giver, and organically combine the meaning and thoughts with the image of the giver.

Gifts aimed at consolidating and maintaining interpersonal relationships

This kind of gift is what people often call a "human gift". In the process of interpersonal communication, no matter between individuals or organizations, all kinds of relationships and feelings will inevitably arise. People's innate sociality requires people to attach importance to these relationships and feelings. Therefore, around how to consolidate and maintain interpersonal relationships and feelings, people have taken many measures, one of which is giving gifts. This kind of gift emphasizes reciprocity and takes "coming without disrespect" as the basic code of conduct. Therefore, this kind of gift presents diversity and complexity in the types of gifts, the weight of value, the level of grades, the exquisite packaging and the implied friendship. This plays an important and special role in non-governmental communication.

Gifts for the purpose of reward

This kind of gift is to thank others for their help, so the material value is emphasized in the choice of gift. The price of a gift first depends on the nature of others' help. The nature of help can be divided into two categories: material and spiritual. Generally speaking, material help is often tangible and measurable, while spiritual help is intangible and inestimable, but the effect is considerable. Secondly, it depends on the purpose of help. Whether it is generous and selfless, it is still clear between public and private. Only truly selfless help is worthy of sincere return. Furthermore, it depends on the timing of help. In general, the truth can be seen in a crisis. Therefore, the opportunity to get help is the most important measure to repay others in the future.

A gift for public relations purposes.

On the surface, this kind of gift doesn't require any return, but in fact, the return it requires is often hidden deeper in the subsequent communication, either money, power or other utilitarianism. It is an activity to achieve a certain purpose in the form of a gift. Most of them occur in the pursuit of economic, political and other interests.

Basic principles of gifts

As one of the important means of social activities, gifts have been widely recognized by people at home and abroad. Most gift givers hope that their gifts can express their respect and congratulations to the recipient, which will make communication icing on the cake. But sometimes giving gifts not only fails to achieve this goal, but also backfires, resulting in adverse consequences, "losing the wife and losing the soldiers." Therefore, studying and mastering the basic principles of gift-giving seriously is an important prerequisite for the smooth progress of gift-giving activities.

Strict principle-appropriate severity, light ceremony and heavy affection.

Under normal circumstances, the thickness of gifts is often an important symbol to measure the sincerity and emotional strength of communication. However, the thickness of the gift is not directly proportional to the value content of the material. Because gifts are expressions of family affection, but people's emotional sustenance. Human feelings are priceless and worth it. Valuable things can only contain feelings in the body, but they cannot be equated with feelings. In other words, as far as the value content of gifts is concerned, gifts have both material value content and spiritual value content. The story of "sending goose feathers a thousand miles away" is well known to women and children in China, and it is a model of reciprocity. "Folding willows to send each other" is also often said by scholars, because willows have three meanings: one is to express "waiting"; Second, because the willow branches fluttered in the wind like parting feelings; Third, I wish my friends a happy life. Here, if we only consider the material value of these gifts, they are really light or even small to the recipients, but the feelings they convey are strong. We advocate "friendship between gentlemen is as light as water" and "courtesy is light and affection is heavy". However, when we fall into the "debt chain of gratitude" for various reasons, we should not only pay attention to light gifts but also choose different gifts according to the purpose of giving gifts and our own economic strength. At present, 1/3 of personal income is often used as the upper limit, and the lower limit is determined as appropriate. In short, unless it is a gift with a special purpose, the thickness of other gifts should be measured by the acceptance of the other party.

Timing principle-choose the right time and wait for no one. As far as the timing of giving gifts is concerned, it is most important to be timely and moderate. China people are very particular about "giving umbrellas in the rain" and "giving charcoal in the snow", that is, they are very particular about the timeliness of giving gifts, because what they get is the most precious and unforgettable only when they need it most. Therefore, we should pay attention to the timing of giving gifts, including the choice of time and opportunity. Generally speaking, time is precious, and the purpose of giving gifts can not be achieved in advance and lag; Opportunities depend on the degree of reasons, emotions and other needs. When the door is empty and crowded, people's feelings about gifts will be very different. Therefore, the feelings expressed by the gifts of the needy people are more sincere and noble. There is an article about movie stars and dogs, which records such a touching thing:

Audrey Hepburn, an internationally famous movie star, likes dogs very much. I have had a long-eared Russell terrier named Jesse for many years. During the day, Jessie's carefree and gentle nature made Hepburn feel peaceful and affectionate. At night, Jessie snuggled up at Hepburn's feet and accompanied her to sleep. However, one day, Jesse ate the poison by mistake and died soon. Hepburn likes dogs so much that he can't control himself. For several days in a row, he was too sad to get sick. At this time, her friend Christopher. ..

Gerry Vincento brought her another long-eared Russell. Its name is Penny. It is small and exquisite, and its fur is white and bright. It's very cute. Penny gave Hepburn infinite comfort. Hepburn said, "Penny not only restored my health, but also gave me infinite happiness. It's really a treasure that fell from the sky. "

Utility principle

Like all things, when gifts appear in the form of things, gifts themselves have value and practical value. As far as the practical value of the gift itself is concerned, people with different economic conditions, different education levels and different pursuits have different practical requirements for the gift. Generally speaking, the material living standard determines people's different spiritual pursuits. When material life is relatively poor, people tend to choose practical gifts, such as food, fruit, clothes, cash and so on. When the standard of living is high, people tend to choose items with high artistic appreciation value, strong interest, strong ideological and commemorative as gifts. Therefore, we should choose gifts according to the material living standard of the gift giver. American writer ou

Henry told such a story in his famous novel The Gift of the Magi:

When Christmas comes, a wife really wants to give her husband a present. She hopes to buy a watch chain to match the watch left by her husband's ancestors. Having no money, she cut off her beautiful long hair and sold it. On Christmas Eve, the wife gave her husband a present-

A beautiful watch chain. The husband was also surprised to take out a gift for his wife, which turned out to be a delicate hairpin. It turns out that the husband sold a watch to buy a gift for his wife. At this time, they hugged each other tightly, and their love became the only but most precious gift on Christmas Eve.

The gifts given by the couple to each other seem useless at this time, but they are not. They not only sublimated their love, so that they got the greatest spiritual satisfaction, but also inspired their determination and will to overcome life difficulties and pursue a happy life. With such affection and love, are there still insurmountable difficulties in the world and insurmountable difficulties in life?

What etiquette should I pay attention to when giving gifts? 1, do what you like.

Do what you like and avoid taboos. Therefore, it is necessary to have a general understanding of the gift-giving object, such as living habits, likes and dislikes. The choice of gifts should have a clear and accurate grasp of the relationship between the two.

2, the principle of light and heavy

Courtesy is light and affection is heavy. Gifts should be mainly acceptable, and it is better to give special ones than expensive ones. Consider whether the other party accepts it, but also according to their own gift purpose and economic strength.

3. Pay attention to the packaging of gifts

Exquisite packaging not only makes the appearance of the gift more artistic and elegant, but also shows the cultural and artistic taste of the giver and keeps the gift mysterious. This is not only conducive to communication, but also arouses the interest and curiosity of the recipients and makes both sides feel happy.

4. Pay attention to the occasion of giving gifts.

Under normal circumstances, gifts are not given in public. Don't give gifts to others in public, which will not only make the recipients feel accepting bribes, but also make those people feel left out and embarrassed. In addition, if possible, try to give gifts in front of the recipient, so that you can observe the recipient's expression. And can answer the function and characteristics of the gift in time. You can also consciously show your originality in choosing gifts to the recipients, and stimulate their gratitude and joy.

Step 5 seize the opportunity

Generally speaking, meeting and leaving are gifts. Giving gifts when meeting can quickly warm up feelings between alienation and embarrassment; Giving gifts when you leave can properly express your reluctance to leave friends or family, thus enhancing feelings! It is the most precious and unforgettable thing to get it when you need it. Grasp the timing of gifts, including timing and timing choice. Timing is important in time, and opportunities are important in reasons and emotions and the degree of their needs.

6. Attitude when giving gifts

Only a standard etiquette gift, a kind and friendly attitude, a graceful gesture and polite language expression can be conducive to the expression of family affection, be accepted by the recipients, and make the gift just right and appropriate.

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