VI is composed of which three core?

VI is composed of three core elements: logo, standard font and standard color.

When the most basic elements of a company's visual identity, such as the logo, standard font, and standard color, are determined, it is necessary to engage in the refinement of these elements, and to develop each application project.

When the combination of various visual design elements in the application of the project to determine the relationship, it should be strictly fixed, in order to achieve the same, systematic to strengthen the role of visual prayer.

Expanded Information

Visual recognition system produces social influence through different channels, establishes enterprise image, expands enterprise popularity, and achieves good social effect. For example, the world's top luxury automobile brand "BMW", whether from its sound and meaning of the Chinese name "BMW" or from its blue and white propeller logo, all contain "BMW" brand spirit and automobile taste. The brand spirit and automotive taste of "BMW" is implied in both its Chinese name "BMW" and its blue and white propeller logo.

"BMW" company first started producing aircraft engines, aircraft propellers rotating at high speed in the blue white clouds on the background of the fan-shaped arc, summarizing the blue and white four fan blades of the "BMW" logo. The translation of the name "BMW" is ingenious, "horse" is a load carrier, the concept of the car is obvious in it; a "Bao" makes people can not help but have a good imagination of the horse, because the "BMW" is a car with a beautiful car, and the "BMW" is a car with a beautiful car. The word "Bao" makes people imagine a horse, because "BMW" has already existed in ancient times.

In addition, visual identity can accelerate the penetration of culture, improve corporate cohesion and appeal. Just as the children of the Yellow Emperor will think of their motherland and have a sense of pride and belonging no matter when and where they see the five-star red flag, because the five-star red flag conveys a sense of pride and belonging. Because the five-star red flag conveys the traditional Chinese culture, conveys the motherland's call to the people. Similarly, excellent corporate visual identity system can form a specific cultural circle, so that inside and outside the circle around the center **** knowledge to form a cohesive and inspirational force.