Has China's traditional culture deteriorated?

Henan Heluo drum, Shaanxi Huayin old tune, Wang Xizhi's famous post, official kiln porcelain, at present, more and more cultural heritage, cultural relics and antiques are on the TV screen. With the help of star packaging or storytelling, "cultural program" has become a major TV topic type after "reality show". Xu Zhengchu, a Shanghai cultural scholar, pointed out that "show" is a stage form and "culture" is the protagonist of the stage, and the two cannot be reversed. "The combination of entertainment and culture should not be more than content. The variety and commercial elements of the program are too heavy, which is not only not conducive to the spread of culture, but also harmful to the media and audience." In the process of inheriting and popularizing traditional culture through the screen, we should be alert to the "cross-taste" and "bad taste" of "commercialization" and "popularization". In the past two years, documentary cultural topics have increased, screen entertainment programs have flourished, and various talent shows have earned enough attention from the audience. In order to avoid low-level imitation and repetition, TV entertainment programs began to turn to national culture and seek program characteristics this year. At the same time, while the "screen forum" is popular all over the country, the cultural topics of documentary stories are gradually increasing. Last year, the star's "very witty" cross-dressing received a good response. This year, "Artist Reality Show" was adopted to search for cultural heritage all over the country, and it was put forward for the first time in entertainment programs that traditional folk art skills such as Nanjing's lack of old artists 10 and Suzhou Sutan's hard to find traces were facing survival crisis. Hunan Satellite TV's Who's the Hero has launched a series of "amazing stunts" of traditional cultural skills such as ventriloquism. Shanghai Art and Humanities Channel Cultural Relics Expo and CCTV National Treasure Archives approached the cultural relics collection of Shanghai Museum in the form of "reappearing suspense drama", revealing the cultural background and historical story of Tiegou in Shangyu. After these "cultural programs" based on "reality show" and "suspense drama" were launched, most of them got good ratings. Some experts believe that TV people's exploration and efforts should first be understood and encouraged by all sectors of society, and they should use the means that TV is good at to create various lively ways to guide viewers to learn more about excellent national culture. Culture and entertainment cannot be simply grafted. However, while the "cultural show" is popular on the screen, many scholars have warned that culture and entertainment cannot be simply grafted. Some programs regard "culture" as a label and shell, and some programs have "cross-taste" or "bad taste", which is actually "doing business" through culture. Playwright Wei Minglun told reporters that culture and entertainment should be placed in a correct position. "If the super girl's intangible cultural heritage is rooted, the program will be more entertaining, but the cultural connotation is less. It is better to find a suitable cultural celebrity to root." Culture is the foundation and soul of such programs. Without this, the program will inevitably be "obsolete". Dang Anhua, director of the huayin city Old Tune Protection Center, told the reporter that the "popularity" of the drama in Zhao Xiaopin's "So Packaged" really happened in the performance of the old tune. "Last year, a TV station asked Huayin Laoqiang to shoot a video in the Great Hall of the People. Just in the middle of the performance, the director interrupted the performance and insisted on inserting a popular song of a famous singer into the old tune, so the old tune actor was forced to stop the performance. " Chen Kelun, deputy director of Shanghai Museum, said that some "cultural programs" have the problem of "cultural induction", which excessively expands the "commercial value" of national culture in the entertainment shell, and finally makes cultural promotion "interest attraction". Be awed by traditional culture. At the "Very Fun" symposium, Ching Tien, deputy director of China Intangible Cultural Heritage Protection Center, admitted that cultural programs packaged for entertainment need to be awed by traditional culture. To inject cultural connotation into entertainment programs, we should grasp the relationship between shell and core. He said: "People cherish a porcelain vase with a history of only 500 years, but few of us know how to cherish a folk song 500 years ago." He said that there is widespread "protective destruction" in the field of folk culture, such as simply washing and whitewashing unearthed cultural relics, and arbitrarily changing traditional culture for entertainment needs or to win the attention of the audience. This phenomenon is worrying.

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