What is the difference between sports marketing and other event marketing?

What is the difference between sports marketing and other event marketing?

The biggest difference between sports marketing and other event marketing is that sports marketing is not only event marketing, but also helps enterprises to build long-term brands in addition to short-term sales promotion. Sports marketing and sports sponsorship are the assets of enterprises. We have seen many brands such as Coca-Cola, Samsung, Hisense, vivo, Ali, Ipoh, Baisui Mountain and so on. On the stage of world series such as Olympic Games, World Cup and European Cup, professional events such as Premier League and La Liga, and events in which the public participates. Among them, there are not only the pursuit of product sales, but also the cultural construction of brands and enterprises, as well as corporate social responsibility. Only in this way can enterprises achieve long-term sustainable development and gain market competitive advantage.

The biggest difference between sporting goods marketing and other product marketing lies in the close relationship between sporting goods marketing and sports, a special carrier. There are many employees in China's sporting goods industry, but their quality and labor productivity are low. Therefore, we should try our best to select high-quality management, design and marketing talents and skilled workers, especially those who focus on product research and development and marketing.

General sports marketing:

1. With the help of brand marketing of Olympic Games, World Cup and other sports events, the influence of sports events is mainly combined with brand spirit or product selling points.

2. Organize and launch sports events, such as KFC's three-person basketball game, mainly through organizing sports events within the scope, mainly through title, organization and brand promotion.

3. Combining with sports stars, the event marketing of brand endorsement through celebrity personal ip is mainly combined with hot events to promote the brand with the help of hot events.

Sports marketing is a kind of marketing activity, which is a marketing means to promote one's own products and brands with sports activities as the carrier.

Sports marketing includes two levels. One is to market sports as a product. The other refers to the marketing phenomenon of promoting non-sports products and brand communication by using the original marketing volume and taking sports events as the carrier.

The above is the difference between sports marketing and other event marketing, I hope it will help you.