What are the shortcomings in the development of Maitreya tourism culture in Focheng, Honghe Prefecture?

There are two basic functions of temples. One is that monks cultivate themselves and understand Buddhism, and the other is to educate the public and serve the society. If you are "hidden in the deep mountains and unified", you just practice Buddhism by yourself and don't have close contact with society, then you won't realize the second function well. The more contact with society, the more favorable it is to promote Buddhism. However, from another perspective, there is a choice about which temple people have more contact with. There are tens of thousands of temples in China. They all have their own considerations about which one to go to and which not to go to. There are so many temples in Mount Emei that not many people go to every temple. Therefore, there is objective competition between religious sites. With the increasing construction of Buddhist temples, tourism departments also hope to develop tourism industry with the help of Buddhist culture, and religious tourism products have entered a new era of comprehensive concern, development, competition and innovation.

Location traffic and popularity are the basic competitive factors. There are three traditional competitive factors in religious sites: first, historical status: outstanding history, such as Baima Temple in Luoyang and Anfamen Temple in Xi 'an; The second is religious status, which is the ancestral hall and Dojo of a branch of Buddhism or Taoism, such as Nanhua Temple in Shaoguan, Mazu Tempel in Meizhou, Xuanwu Mountain in Shanwei and Sanshanwang Temple in Jiexi. The third is to believe in status and publicize their own efficacy, such as the Dragon Mother Temple in Deqing.

The pattern of classic temple buildings is too similar, and the current competition makes it unable to meet the needs of modern tourism. The new means of competition in religious sites mainly include the following six aspects: first, strengthening the sightseeing function, building large-scale Buddha statues, and introducing sound and photoelectric technology to develop large-scale performing arts; The second is to combine other cultures, such as Shaolin Temple to promote martial arts culture, and some temples combine music, calligraphy and painting, and tea culture; The third is to publicize the treasures of the town temple, and take out the monks' bodies, relics, ancient imperial edicts, cassocks and other cultural relics hidden in the secret room for tourists to watch. Even a museum has been specially built in Baoguang Temple in Chengdu, displaying the works of famous artists such as Zhang Daqian and Xu Beihong, and the items given by Cixi. Fourth, close to the needs of the public, develop healthy catering and carry out meditation activities; Fifth, large-scale conferences and festivals, such as holding the World Buddhist Forum, using 1000 or 1500 to build temples with great fanfare, Famen Temple successfully carried out many activities by using the underground palace and the relics; Sixth, open up new fields and occupy new commanding heights. For example, Taiwan Province North Kochi vigorously carried out charitable activities and successfully formed social influence.

There are eight successful cases of Buddhist tourism products worth studying, each with its own characteristics. First, the first phase of Wuxi Lingshan Giant Buddha was completed to publicize the spirit of the Buddha's mountains and rivers; The second phase launched "Kowloon Irrigation Bath"; In the third stage, Gong Fan Palace was built, which successfully established its religious status among the "Five Great Buddhas" in China (Lingshan Buddha in Wuxi, Jiangsu Province in the east, Tiantan Buddha in Hong Kong in the south, Leshan Buddha in Sichuan in the west, Yungang Buddha in Shanxi Province in the north and Longmen Buddha in Henan Province in the south), which was a modernization of Buddhist culture. Second, Shaolin Temple, Henan Province, which has built martial arts culture into a big industry, has repeatedly used film media to expand its influence and launched a live performance of the "Zen Shaolin Music Ceremony"; The third is Nanshan in Sanya, which fully displays Buddhist culture. Large-scale lighting music night scene performance and Fang Yue performance in Han and Tang Dynasties have their own characteristics; Fourthly, Nanshan, Longkou, Yantai, has built a Buddhist cultural park, a golf course, an indoor water park and a hotel on the basis of the giant Buddha and temples, forming a comprehensive cultural tourism resort; Fifth, Xi 'an Famen Temple, using the relics and the underground palace to make a big fuss, built the landmark building "He Shi Bi Buddha Pagoda", invited pop music star Faye Wong to sing "Heart Sutra" to enhance the communication effect, and the lecture hall, tea ceremony in the lobby, multi-functional meeting room and meditation room were fashionable and simple; Sixth, the construction of Chengdu Baoguang Temple, museums, telephone booths and other facilities and landscape sketches are full of Buddhist cultural enlightenment functions; Seventh, OCT in the east of Shenzhen has built 22 Bodhi guest houses, and launched a high-tech large-scale multimedia audio-visual painting "Tianchan", which integrates Buddhism, martial arts, tea culture and the Silk Road. Eighth, the Great Buddha Temple in Emei Mountain, as a newly-built temple, has a huge scale, including religious photography exhibitions, cleansing ceremonies, tea-picking activities by monks and a special Buddhist college.

These successful cases of religious tourism products have five characteristics: first, large investment; Second, large scale: covering a wide area, large-scale Buddha statues and large-scale festivals; Third, high technology: sound and photoelectricity are widely used; Fourth, the combination of appreciation and participation: performance, Zen tea, etc. The fifth is to pay attention to details. No matter from the economic benefits or social benefits, it is relatively successful.

If the market of religious tourism products is subdivided according to motivation, it can be divided into three levels. The first level is the religious tourism market: viewing religious buildings, sculptures and performances; The second layer is the religious blessing market: asking for a sign and making a wish; The third layer is the believer's market: religious belief: meditation, Buddha worship and conversion. To meet the market demand of these three levels, religious tourism products can be developed into four categories: first, sightseeing products: religious buildings and events; The second is blessing products: asking for a sign and making a wish; Third, meditation products: lectures, vacations; Health products: Zen tea and religious music. Therefore, the projects of religious tourism products mainly include temples, vegetarian restaurants, religious cultural parks, religious museums, religious concert halls, religious libraries, religious health tea gardens, meditation hotels, religious colleges and so on.

In a word, the success of modern religious tourism products is mainly manifested in five aspects: first, the culture has been fully extended; The second is to shape the position of faith; The third is to form the treasure of the town temple; The fourth is to create a rich atmosphere; Fifth, modern marketing.

The traditional marketing method of temples is word of mouth. Due to the policy restrictions of China government, religion cannot be promoted and marketed in the form of TV stations, radio stations and newspapers. Modern marketing means can be SMS marketing, such as the practice of Long Mu Temple in Deqing, Guangdong; Have network marketing, build websites and show videos; Some emphasize their unique landscapes, such as Buddha's light, abnormal sky during festivals and leafless roofs; Festival marketing, typical is Famen Temple relic sacrifice and Taiwan ceremony. As for the traditional word-of-mouth marketing, it is mainly to strengthen its own characteristics and improve the rate of revisiting, such as "protecting the hometown", "protecting and promoting", "Foshan God", worshiping for three years, and making a wish after making a wish.

The above is the practice and experience of developing tourism in religious places. But there is a difficulty in its development, that is, the relationship between temples and scenic spots. There are still many places in China that have not been dealt with successfully. If there are no temples, can't we develop corresponding tourism products? The answer is no, we don't have to develop Buddhist tourism products, we can develop non-religious tourism products with Buddhist ideas. Among them, the most typical one is to use Zen thought to develop Zen health tourism products.

Zen and Zen are two concepts. One is secular and the other is religious. What is Zen? Zen is the unique wisdom of the Chinese nation, a unique philosophical concept, a comfortable lifestyle and a free and easy attitude towards life. A Zen health tourism product should build Zen landscape sketches and develop Zen tea and Zen music. The whole wall of Pu 'er tea brick can make the room full of tea fragrance, and the interior decoration of public space should be simple and full of traditional culture. At an appropriate time, experts can be invited to hold special lectures in the resort to teach the guests the harmonious way of Zen and life, Zen and enterprise management.

Finally, I wish Buddhist cultural tourism products continuous innovation and serve the public! -source: friends circle? Editor's input of Buddhist Culture Tourism Network: Longkang, the shopping mall of cicada friends circle, I hope the above can help your question. More answers can be found in Baidu: friends circle? Fulu. com