What are the seven new marketing models of brand planning?

Seven new marketing models of brand planning are as follows:

Unconventional marketing

Many companies did not follow the routine and succeeded. Ren Lijun, an expert in marketing planning of Beijing Lijun Century marketing planning agencies, often said that 20% of the differentiation of successful marketing is enough, and the other 80% should be the same as the industry enterprises. In fact, some "green-headed" enterprises did not listen. They did not take the usual road, and carried out a differentiated marketing strategy close to 65,438+0,000%, and achieved success. For example, Lulu and Jiaduobao in the beverage industry, Danfu Waffle in the snack food industry and BYD in the automobile industry. It can be seen that these far-sighted "peer" enterprises still have strategic thinking.

Brand insertion marketing

In the high-end car market, Mercedes-Benz publicizes dignity and comfort, while BMW publicizes driving pleasure, and the limelight seems to be taken up by both. Cadillac shouted "play", emphasizing the personality of the car itself. Drive a Mercedes-Benz, drive a BMW and "play" a Cadillac-dance with the strong * * *, which will impress consumers.

Intelligent marketing

Americans invented a hair restorer, and the effect was very obvious. When the British people showed little interest, George, a British businessman, hired 20 bald men to sell them, and wrote "PKD hair tonic" on their heads, and they paraded through the market every day. Soon the local newspapers and magazines in London published the news one after another, so the British people believed in the efficacy of hair tonic. So George was a great success.

China enterprises must strive to find and create differences different from their competitors. As long as we pay attention to advertising planning and creativity, it will always bring many business opportunities.

Now ugly marketing

An advertisement in a newspaper in Paris: "The biggest disadvantage of Xinglong brand safe is that it must be unlocked with a password, otherwise it will be cut open by a welding torch. People who have difficulty remembering passwords, please don't use Xinglong brand safes to avoid trouble. " It seems that he is exposing his "shortcomings." In fact, this is the difference between Xinglong brand safes.

Advertising and boasting are really not enough; It is a trick to have a rebound pipa. As long as the "derogatory meaning" is just right, it will also receive the miraculous effect of "inadvertently inserting willow into the shade".

Penalty marketing

Punishment marketing is a terminal marketing operation that dramatically renders the target customers through advertisements. Only by using the products of this enterprise can we realize the higher aspirations of the target customers and change the traditional consumption behavior of consumers.

Xerox is a high-quality jam brand, but many new customers are unwilling to spend 3 fanny more. As a result, Xerox advertised that "three Finns can be saved at a time, and more than 20 Finns can be saved in a week." As a result, sales increased by 30%. Its success lies in deeply understanding consumers' inferiority complex, giving sympathy first, and then pulling consumers out of the trough.

Loss marketing

The owner of the biggest hotel around Asia in Taipei is Zheng Mianmian, a strong woman from Taiwan Province. She deliberately opened a hotel before obtaining a business license and was fined 360,000 yuan by the authorities. Being severely punished before it officially opened has become a hot topic reported and commented by various news organizations in Taiwan Province Province, causing a sensation in hotels around Asia, and customers who came here have been attracted by it since then.

Scientific "Shanzhai" Marketing

When shanzhai electronic products were popular in China a few years ago, people obviously didn't like the word shanzhai. But the market shows strength, winning or losing. Once your cottage meets the standard, you will not only succeed, but also be worshipped by fans. At this point, the Xiaomi mobile phone made by Lei Jun is a successful model. Of course, we say that Xiaomi is a fake apple, which may attract numerous criticisms, but it is true that Mr. Lei Jun embarked on the China version of Apple under the guidance of Mr. Qiao. No wonder, marketing planning experts say that the market is not afraid of shanzhai, and they are afraid that your imitation is not like, the copy is imperfect, and the copy is not scientific and technological.