The current pain points of traditional enterprises

1. Diversification of consumer demand: With the rise of a new generation of consumer groups, their values, lifestyles and buying behaviors have undergone great changes. Therefore, they pay more attention to cost performance and like a better shopping environment and atmosphere. Traditional stores can no longer meet their new needs.

2. Online shock: The rapid development of the Internet, the popularity of smart phones and the increasing convenience of online consumption have made consumers quickly switch from offline consumption to online shopping in just a few years.

2. Rising rent: As we all know, house prices are actually determined by the currency in the market. When a large amount of money is over-issued, hot money will flow into the real estate market, reflecting the rise in housing prices. Take Beijing, Guangzhou, Shenzhen and other cities as examples. Every year, store rents only go up and down, and more and more physical stores close for this reason!

3. Decline in passenger flow: The passenger flow has been seized by online e-commerce platforms (mainly Taobao, Tmall and JD.COM). COM), and the natural offline traffic is not much. After all, the market is so big that the market share that can be divided offline is really small.

4. Traditional marketing has no effect: the marketing activities of physical stores in all walks of life are similar, and it is difficult to stimulate consumers' desire to buy, so that sales cannot be improved.

With the rapid development of the Internet, traditional physical stores soon realized that if they want to transform the Internet, if there is no reliable marketing model, the final result will be "no transformation or death". So how can I break the game?