Traditional media advance into the main battlefield.

Relying on the strong school-running strength of Beihang University and the strong support of many well-known enterprises such as the Ministry of Industry and Information Technology, Baidu, Sina and Sohu. School of Software, Beihang University, established the first software engineering master's degree in Internet Marketing and Management in China. The faculty brings together the best scholars, experts and practitioners who are engaged in Internet marketing in the industry. Professor Xuping Jiang of Tsinghua University, who has been studying Internet marketing for nearly 20 years, is the professional director.

This major trains advanced and practical talents who not only know the related technologies of Internet, mobile Internet and Internet of Things, but also have a solid marketing theory foundation and are proficient in various Internet marketing methods. They can engage in marketing planning and project management with the Internet as the main medium in various e-commerce enterprises, Internet enterprises and traditional enterprises.

Marketing is not only an art, but also a science. On the one hand, with the shift of people's attention, the main battlefield of marketing has shifted from traditional media to the Internet. On the other hand, there is a big difference between internet marketing and traditional marketing, that is, the research on user behavior is more feasible and credible, which makes marketing activities more accurate and effective. In the course of this major, the knowledge and practice related to marketing theory, network technology, data mining and project management are organically integrated to cultivate high-end talents in Internet marketing. Judging from the feedback from the cooperative enterprises currently under negotiation, this kind of talent market is in urgent need and has broad development prospects.

Cultivate marketing planning and project management talents who are good at internet tools, have practical experience, high quality and practicality;

Integrate marketing theory, network technology, data mining and project management with practice, and cultivate high-end talents who are proficient in all kinds of Internet marketing planning and implementation, and can engage in marketing planning and project management with the Internet as the main medium in all kinds of e-commerce enterprises, Internet enterprises and traditional enterprises.

Having completed the required course credits, he passed the thesis defense and was awarded the Master of Engineering degree of Beihang University with the approval of the Academic Degree Evaluation Sub-committee of the college (department) and the academic degree evaluation committee of the school.