What is the marketing value of traditional media?

Under the impact of new media and self-media, traditional media are losing ground. Even many people think that traditional media is still valuable. Indeed, the current new media is based on human nature, pays attention to interaction and experience, and is considerate to users, which is difficult for traditional media to do. The authority, credibility and popularity of traditional media are beyond the reach of new media. Some people will ask, is popularity important? Users need good things, as long as I give them the best? It's not that simple.

Is traditional media still valuable in the Internet age?

More than 20 years ago, Ma Yun recommended an Internet shopping platform to a company. After discussion, when he went out to have a look, he heard someone say this guy was a liar! I don't think anyone will say that now. Why is this happening? Because of trust! Without success and popularity, there is no right to speak, so no one believes anything you say.

Is traditional media still valuable in the Internet age?

User Experience

Many people say that we should be the new media in the Internet era and do user experience, that's right. However, you have to be well-known, you have to have a sense of trust, you have nothing, no matter how good, no one will believe you! Therefore, to be an enterprise, a brand, a product and a person, we must first solve the problem of making others trust. If people trust you, what you say will work, otherwise it is a waste of time.

Is traditional media still valuable in the Internet age?

Finally, I want to say that traditional media or self-media have the value of existence. Traditional media should make more efforts in credibility, authority and professionalism. When the traditional media loses these, you have no chance to humanize and warm people's hearts. For new media, we should pay more attention to timeliness, interactivity and humanization, but don't publish false information to attract attention. I think the new media will be more stable and long-term.