The difference between traditional bookstores and talking bookstores

1, the advantages

(1) strong brand effect: most of the physical bookstores in the country established earlier and some bookstores have been y rooted in people's hearts. In addition, large bookstores in first-tier cities bring more choices for local people, especially for specialized books online bookstore shortage of imagination for traditional bookstores to provide further space for expansion.

(2) channel advantage: most traditional bookstores are chain mode of operation and online can be directly inquired about the specific location of the physical store customers can check the specific location of the bookstore online and then go directly to the bookstore to buy their own books to save customers the security of online payment concerns.

(3) book environment: the physical store site to enjoy the bookstore's quality service. In the physical bookstore readers can view the content of the book and the quality of the binding and so on.

(4) after-sales service: physical bookstores are directly visible to increase the psychological security of readers if the book is not satisfied with the book can be returned directly to the book credibility.

(5) emotional effect: physical bookstores have a better brand awareness relative to the network of e-books.

2, disadvantage

(1) business philosophy behind the relatively low degree of marketization

(2) price: the time lag in understanding the information may delay the pre-sale of books.

(3) the existence of time and space limitations, the traditional bookstore has not yet realized 24 hours a day business can not meet the needs of many modern people fast-paced life.

(4) a single way of publicity: the traditional bookstore lacks a certain way of advertising. In addition to the bookstore's known brand of other advertising activities less.