21. Meaning and characteristics of the digital enterprise

Digital enterprise refers to the integration of digital marketing+digital technology+big data, based on the SAAS cloud platform, for enterprises to build a variety of forms of software matrix as a long-term carrier of digital assets. Digital enterprises have their own strategic characteristics, they establish a business model that can create a new way to capture profits and establish a new, strong customer and employee value concept. Most importantly, digital businesses should be unique.

The digital age is characterized by rapid change. A digital enterprise is a new type of enterprise form that adapts to the new requirements of the digital era, applies digital thinking, takes digital technology as the basis, data elements as the core, and digital organization and corporate culture as the guarantee to digitally reconstruct and innovate the enterprise's business model, operation process, and management system, etc., to enhance the enterprise's own competitiveness, create more value, and achieve sustainable development.

The key features of a digital enterprise are: establishing a digital mindset, customer-centric value creation, technological support, data-driven, and reshaping the enterprise organization and culture.