The Importance of Digital Marketing to Traditional Enterprises

Under the background of international market, traditional marketing takes product quality as the premise, and enterprises regard service as their core competitiveness. In the Internet age, many new skills, new environments, new groups and new models have emerged. It is difficult for traditional marketing methods to bring new achievements to enterprises. In order to spread the brand better, enterprises need to become more digital and adopt digital marketing methods to create a closed-loop marketing.

What is digital marketing? The so-called digital marketing is a marketing method to realize the marketing intention with the help of the Internet, computer communication skills and digital interactive media in the high-speed growth period of the Internet. Digital marketing uses a lot of advanced computer technology to seek new market development and new customer exploration in the most useful and economical way. The process of enterprises using digital information technology to create value for customers is also unprecedented efficient and high quality. Different from the traditional cash-based interest return, in the era of digital information technology, because digitalization expresses information in digital form, it is particularly important to obtain information, which is even more important than cash, or good enough information itself is a stable and sustainable cash income.

What's the difference between traditional marketing and digital marketing? ? 1. Marketing mode: Traditional marketing mainly relies on offline marketing, paper advertising, DM distribution and store promotion. Digital marketing relies more on online platforms, e-commerce and self-media platforms. ? 2. Price: Internet marketing has a natural cost advantage over traditional marketing, which makes the price of online goods better than that of offline goods. Compared with the limitations of offline product display, consumers can compare a wider range of products online at the same time, and the synthesis of similar products is more intuitive, more comprehensive in terms of product specifications, parameters, functions and application instructions, and more attractive to consumers. ? 3. Promotion: With the help of the advantages of the Internet, online marketing spreads all kinds of effective information of commodities to consumers quickly, widely and directionally. The cost is much lower than that of traditional marketing, and it can attract new users to join and expand the market share of products. 4. Channels: Traditional marketing needs secondary or even more distribution channels to rationally distribute the profits of commodities. Usually, the market will operate reasonably in the form of regional policies, protection policies, segmentation models, regional agents and distributors. Digital marketing can make products reach users directly, save intermediate channels, reduce marketing costs for manufacturers, and enable consumers to obtain homogenized goods at low prices. In addition, digital marketing can get customers' evaluation at the first time, pay more attention to customers' experience and feedback, better grasp the market reaction and real market voice at the first time, and obtain first-hand effective information more directly, thus avoiding unnecessary risks for enterprises.

So what are the benefits of digital marketing for enterprises? Simply put, it is to reduce the operating costs of enterprises and increase the efficiency of enterprises. Another advantage is the possibility of pursuing sustainable development through digital upgrading. Several advantages of digital marketing;

1. Reduce costs and improve the flexibility of marketing activities. Make full use of data and analyze and process data in a unified way? 3. Create a customer-centric enterprise. Create more attractive products and services. Create a more agile and innovative business.

How should traditional wholesale enterprises get rid of traditional marketing methods and upgrade to digital marketing?

1. Interaction: e-commerce promotion mainly focuses on marketing new customers, so that they can understand and contact our information and products anytime and anywhere, stimulate his impulse and desire to buy our products, and finally buy our products. Because the understanding of new customers is not complete enough, we need to establish a platform to connect with customers, and we can check the new products, activation and retention in time through the fast digital marketing system. Add four major operation reports to fully understand the operation and development of the platform, send messages, send coupons and create promotional activities for new customers and inactive customers, and formulate personalized marketing plans for each customer to improve efficiency and effectiveness.

2. Online management: The sales staff of traditional wholesale and retail enterprises have to go offline every day, and the sales staff have to go out to visit different customers every day, so it is necessary to record the situation of each customer. After returning to the company, it is really time-consuming and laborious to input the customer's relevant information, customer's purchase intention and attributes into the system, and the main symbol of digital marketing is online, which requires moving the original offline sales process to online to realize the digital marketing of enterprise sales. By building a professional digital marketing management system, we can realize the online data of goods, transactions, marketing, salesmen and business, help traditional enterprises achieve low-cost and refined operations, increase customer stickiness and reduce customer churn.

3. Connection: The key point for an enterprise to realize digital marketing is whether it has formed a user connection based on a unified account system. Kuaima can horizontally open up B2B, invoicing and intelligent warehousing and logistics within the enterprise. Vertically connect external manufacturers, suppliers, distributors and retailers. Establish the upstream and downstream relationship of fast horse users, open up business data and operate products in depth.

Digital marketing is the exploration and innovative development of traditional marketing, which is closely related to and interacts with traditional marketing. Digital marketing model is widely used in various industries and fields. It has the advantages of extensive and fast network communication, and its appearance has subverted many traditional fields. Although it can't replace traditional marketing methods, it will be updated and iterated based on the theoretical basis and actual marketing methods of traditional marketing. The important premise of digital marketing is to make enterprise products and services online and digital. Kuaima Digital is committed to helping enterprises digitize their products and services, providing enterprises with perfect digital marketing solutions, enabling enterprises to shorten time costs, increase sales and maximize profits.