What is the most important in information flow promotion?

I think the most important thing is crowd orientation.

We have more or less encountered such a problem: obviously the same advertising content, my conversion effect is not as good as others'?

Forget it, it's just a trick.

For most optimizers, they are just using traditional traffic thinking to promote.

Blindly think about the promotion direction from the perspective of products; Think that promotion is to buy traffic. ...

In fact, what we really need is crowd thinking in the promotion of information flow. Information flow is to spend money to buy people, and at the same time, it can also capture overlapping people in upstream and downstream industries or similar industries.

In this way, we can get more traffic and more accurate results.

And if you want to play information flow, crowds are also a compulsory course. Account structure, orientation mode setting, creative writing and page conversion are all based on the crowd.

The definition of crowd is very broad, but we can basically divide it into four points: gender, age, occupation and interest.

The corresponding three orientation methods are:

▲ Basic positioning: By positioning basic information such as age, gender, region and APP, the general scope is delineated, which is suitable for potential people.

▲ Interest-oriented: through the interest tag set by the platform, the people who have been paying attention to relevant information for a long time are targeted at the intended people.

▲ Behavior orientation: By adding relevant intentional words or behavioral interest words, people who search, browse, pay attention to and read relevant information can be captured relatively accurately, aiming at the target population.

Then, if you want to know how to operate, come to Houchang College to study. There is a lot of information flow knowledge in it, and it is now in the explosive stage. Now or never, the decision is in your hands.