What are the media majors?

Media majors include advertising, news editing and production, and online media. Media refers to information media, including communication, digital media, broadcasting, television, movies, publishing, advertising, news, Internet, cultural industries and new media.

Advertising professionals

Cultivate advertising professionals with professional theories and skills and extensive cultural and scientific knowledge, who can engage in advertising creative planning, design and production, advertising management, marketing planning and market information consulting in advertising companies, news media advertising departments, market research and information consulting industries, and enterprises and institutions.

Advertising majors mainly study the basic theories and knowledge of advertising, receive training in basic theories and skills such as advertising planning and creativity, cg animation design and production, photography, and master the basic knowledge and skills of advertising implementation and management.

Network media specialty

Cultivate compound talents who have systematic theoretical knowledge and skills of network communication, extensive knowledge of culture and science, are familiar with the basic ethics and laws and regulations of network communication, and can engage in website planning, website construction and management, information editing and dissemination in government departments, news publishing institutions, schools, large enterprises and institutions, and online media.

The major of news editing and production requires students to master the basic theory, knowledge and skills of network communication, master the theory of news communication, accept the basic training of news business, and have certain network operation and management ability.

Graduates should meet the following requirements: master the basic theory and knowledge of journalism; Master the basic theory, knowledge and technology of network communication; Understand the ethics and laws and regulations of network communication; Understand the concept and skills of online media operation and management.