How to build an operating mechanism of balanced development of traditional channels and electronic channels to achieve sales promotion of the entire 4g terminal?

1. The principle of channel effectiveness is embodied in two aspects: on the one hand, under the premise of effectively subdividing the target market, enterprises should further comprehensively analyze the distribution efficiency, service capacity, maintenance cost and influence of possible sales channels, and make clear the advantages and disadvantages of each channel.

On the other hand, it emphasizes the integration of excellent channel resources with expertise in quality, scale, strength, service and management, such as terminals, large wholesalers and emerging large retailers, and pays attention to channel quality. Only in this way can the enterprise marketing chain build a strong distribution power, which will have a key impact on the target regional market and competitors.

Second, the principle of maximizing the overall efficiency of the channel, in terms of channel planning, fully consider the smoothness of business flow, information flow, logistics and capital flow and operation and maintenance costs in the future management process.

Third, the principle of channel value-added, aiming at maximizing customer value, through channel innovation, function development, strategy adjustment and resource investment, improve the service value-added ability and differentiation ability of the whole marketing value chain.