Dissertation Topic Illustration Design - The use of illustration elements in commercial posters! (Urgent)

How do you set your thesis topic? I'm doing illustration design and the topic is "My Semi-Adult Life"

En ......

1. Memorize "A Clear Stream":Each of us is a stream, perennially flowing, flowing toward the east. The stream is mixed with the scent of flowers and insects along the way, with the shade of trees in summer and the snow in winter, and with some blisters and silt. (We don't know whether the flow is waiting for us to be the shoal under the blue sea and blue sky, or the dirty harbor?)

Illustration: a set of pictures about the stream and the scenery along the way, each picture has a different color tone, or blue, or yellow, or pink, or green.

2. Cold and secluded "miserable": once had so much unhappiness, has been imprinted in the heart of the squander not to go, so sex all shake out! In this turning point of life, the last venting of their past!

Illustration: a group of drawings are to some (a) people's silhouette as the main body. There is no clear explanation of the content, just a random splash of cool colors or scribbling to fill each drawing.

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Em. Idea 1 in the text in the painting should be quite good operation. Idea 2 ...... It's a bit of a self-indulgence, huh?

How do you decide on a thesis topic? I'm doing illustration design, the theme is "my half-adult life"

I just happen to have recently finished writing my thesis, I hope to help you.

Is "My Semi-Adult Life" your thesis? If you're writing about it as an example of a technical problem in illustration design, you can lean towards "the use of symbols and colors in illustration design" and combine that with your graduation work, and you'll have a good idea of what you're talking about.

Or you can write about the meaning of the content of "My Semi-Adult Life", that is, the reason why you chose the topic, what is the deep meaning, what do you want to express, what is the impact of such a creation, etc.

The first part of the book is about the use of symbols in illustration design, the use of colors, etc.

The first part of the book is about the use of symbols in illustration design.

The first you can directly search the Internet for similar text, and then to your choice of topic on the leaning, the second depends mainly on your ideas. But when it comes to the defense, you'll have to think about it more.

I don't know if I understand your question correctly

The use of illustration elements in commercial posters! (Urgent)

Commercial Illustration

Concept of Commercial Illustration

The act of buying and selling commercial illustrations for a company or a product for which the author gives up ownership of the work and retains only the right of authorship is known as commercial illustration.

This kind of behavior is fundamentally different from what we used to think of as painting. Artistic paintings, before being collected by individuals or organizations, can be published or displayed in various media without any restriction, and the authors get a very small percentage of the fees. Commercial illustration can only serve for a commodity or customer, once the fee is paid, the author will give up the ownership of the work, and accordingly get a larger proportion of the remuneration, which is the same as the final result of art paintings being collected or auctioned.

But the service life of commercial illustration is short, a commodity or enterprise in the new generation, this pair of works will be declared extinct or terminate the publicity. From the scientific definition, it seems that the end of commercial illustration is a bit sad, but on the other hand, commercial illustration in a short period of time burst of light is art painting can not be compared. Because commercial illustration is disseminated through advertising channels, it covers a wide range of areas, and the rate of social attention is many times higher than that of artistic paintings. For example, this digital illustration of yogurt packaging (pictured), in two years of marketing, because of the beautiful picture, attracting consumers to buy the number of more than a hundred million, imagine the following, in the time before the next product to replace it, this number will increase. How many artistic paintings can be seen by hundreds of millions of people in two years? Such splendor is unparalleled!

Commercial illustration has four components:

(i) advertising commercial illustration

(ii) cartoon mascot design

(iii) publication illustration

(iv) film and television game art settings

1. Analyze the characteristics of social activities and cater for the extension at the right time

3. Publication Illustration

Literature and art - good artistic and literary skills

Children's books - healthy and happy children's interest and observation experience

Natural science and popularization of nature - solid art skills and extraordinary imagination

Social and humanities - colorful Life experience and mimeograph skills

4. Film, TV and game art settings

Image design category - personality interchangeable shape and god of the emotional flow

Scene design category - unique perspective of the micro-macro of the synthesis of the approximation of the subtraction

Story script category - literature and music through the means of art

Commercial illustration has certain rules, it must have the following three elements:

Commercial illustration has certain rules, it must have the following Three elements:

(1) directly convey consumer demand

(2) conform to the public's aesthetic taste

(3) exaggerate and strengthen the characteristics of the product

To have these three points, it depends on the comprehensive quality of the illustrator.

Expressing the product information should be direct, because consumers will not take the time to understand the meaning of your drawing. Because human consumption habits have a considerable continuity, in a wide range of shopping environment, if the consumer in a second did not see or was not attracted by your illustration, I am afraid that he will be a year or a few years will not buy the goods.

Assuming that the consumer sees your illustration, but the color composition or image of the screen has a reverse mentality, will also lead to the previous results. So; conform to the public aesthetic taste is the commercial illustrator to go through the second pass. Can have an artistic eye to the consumer is too rare! Your work is too artistic, other people can not understand, too vulgar, people do not see, do so the fire is considered a qualified commercial illustrator.

In the eyes of consumers, your work into the third level, and the surrounding products to compare. If the illustration does not strengthen and exaggerate the characteristics of the goods, was overwhelmed by other goods, then, will also produce the previous results! In the supermarket you often see picking and choosing picking up and putting down the scene, until after the checkout, a commercial illustration is considered to have successfully passed the test!

Q&A with commercial illustrators

Q: What is commercial illustration? What is the difference between commercial illustration and illustration?

Answer:Commercial illustration as the name suggests is illustration of commercial value, it does not belong to the category of pure art. Commercial illustration can be defined as a digital work drawn for the enterprise or product, and get the remuneration associated with it, the author to give up the ownership of the work, only to retain the right of authorship of the commercial trading behavior. Illustration is a form of commercial illustration, and others such as advertising illustration, cartoon mascot design, publication illustration, and animation film and television game scenes.

Illustration is the use of pattern expression of the image, in line with the principle of unity of aesthetics and practicality, as far as possible to make the lines, the form of clear and bright, easy to produce. Illustration is the world's common language, its design in the commercial application is usually divided into characters, animals, commodity images.

Character image: illustration to the character as the subject matter, easy to fit with consumers, because the character image can best show a sense of loveliness and cordiality, the character image of the imaginative creation of space is very large, first of all, shaping the proportion is the focus of the life of an adult head-to-body ratio of 1:7 or 1:7.5, children's ratio of 1:4 or so, and cartoonists are often 1:2 or 1:1 big head. This ratio can make full use of the head area to reproduce the image of demeanor. The character's facial expression is the focus of the whole, so it is very important to depict the eyes. Secondly, the use of exaggerated deformation will not give people an unnatural and uncomfortable feeling, but can make people laugh, let people have a good feeling, the overall image is more clear, give people a deeper impression.

Animal image: animals as cartoon image history has been quite a long time ago, in real life, there are a lot of animals into the people's pets, these animals as cartoon image is more popular with the public. In the creation of animal images, we must attach great importance to creativity, focusing on the image of anthropomorphism, for example, one of the differences between animals and humans, long is the expression does not show a smile. But the cartoon image can be given through anthropomorphic techniques to animals with a smile like humans, so that the animal image has a human face. The use of people's lives in the familiar, favorite animal school easy to be accepted by the people.

Commodity image: the anthropomorphism of animals in the field of commodity expansion, after anthropomorphism of goods to give people a sense of intimacy. Personalized modeling, a refreshing feeling, thus deepening people's direct impression of the goods to the idea of anthropomorphism of goods, broadly divided into two categories:

The first category of complete anthropomorphism, i.e., exaggerating the goods, the use of the characteristics of the goods themselves and modeling structure of anthropomorphic performance.

The second category is semi-anthropomorphic, i.e., adding hands, feet, heads, etc., which have nothing to do with commodities, as the characteristic elements of anthropomorphism.

The above two kinds of anthropomorphic shaping techniques, make the commodity rich in human feelings and personalization. Through the form of animation, emphasize the characteristics of the product, its action, speech and products directly linked to the publicity effect is more obvious.

Illustrators often draw illustrations for graphic designers or directly for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, like photographers with their own subjects and painting style. Their professional sensitivity and desire for new forms and tools have led many of them to adopt computer graphic design tools to create illustrations. Computer graphics software features make their creative talent has been given greater play, whether simple or complex and dense, whether the traditional media effects, such as oil painting, watercolor, printmaking style or digital graphics endless new changes, new interesting, can be more convenient and faster to complete. Digital photography is the latest development in photography. Photographers use digital cameras to shoot objects or scanners to scan the traditional positive film into the computer, and then on the computer screen to adjust, combine, create a new visual image, and finally through the film recorder output positive or negative. This new photographic technology has completely changed the creative concept of optical imaging of photography, and digital graphics processing as the core, also known as \'photography without darkroom\'. It has blurred the boundaries between photographers, illustrators and graphic designers, and it is now possible to do all three on the same computer if you have the talent.

Billboards

Billboards are literally interpreted as "to invite" is to direct attention, and "to post" is to post, i.e., "to post for the purpose of attracting attention". The English name of the poster is called "poster", in the Oxford English Dictionary means to display in the public **** place of the notice (Placarddisplayedinapublicplace). In London "international textbook publishing company" published advertising dictionary, poster means posted on cardboard, walls, boards or vehicles, or other ways of displaying printed advertisements, it is the main form of outdoor advertising, one of the oldest forms of advertising. Some people also based on the root structure of the word posters and palindromes to explain the meaning of the word posters, that posters from the "post" transferred to the "post" meaning for the post, so posters are all posted on the posters.

The world's earliest posters is in 3000 years ago in Egypt, a search text ads, size 20cm × 25cm, the content of the hunt for a fugitive slave, the posters are now in the Museum of London, England.

The world's earliest printed billboard is found in the 11th century (Song Dynasty) in Jinan, Shandong Province, China, Liu family kung fu needle store of an advertisement billboard, is now in the Museum of Chinese History.

Posters in the country also has a name called "poster", no Chinese dictionary on the word "poster" has been specifically explained, but according to legend in China during the Qing Dynasty, there are foreigners to the sea ship carrying foreign goods in China's coastal piers, and the poster posted on the street along the pier. Poster posted in the street along the pier in order to promote their goods, coastal citizens called this poster for posters. According to this development, all similar posters and other posters with the purpose of transmitting information are called "posters".

Posters as a visual communication art, best reflects the form of graphic design features. It has the most important basic elements of visual design, its design concept, means of expression and techniques more typical of other advertising media.

The creation of the world's authoritative design institutions, international posters exhibition is held continuously, as well as the posters design monographs, posters, the publication of the yearbook, a strong impetus to the modern posters towards a higher level of force to the reverse, so that posters are still in the visual performance of the spindle position. Important international poster exhibition: Warsaw, Poland, the International Biennial of Poster Design Art; Brno, Czech Republic, the International Biennial of Graphic Design Art; Colorado, USA, the International Advertising Poster Invitation Biennial; Mexico, the International Advertising Design Art Biennial; Moscow, Russia, the International Advertising Design Biennial; Lahti, Finland, the International Advertising Design Art Biennial, and so on.