Present situation and development trend of household appliances

Current situation of household appliances: After years of development, China's household appliances industry has become the largest consumer market of household appliances in the world. Statistics from the National Bureau of Statistics show that the retail sales of household appliances in China will increase by 8. 1% in 2020. Among them, emerging fields such as kitchen and bathroom appliances and smart homes are growing rapidly. The development trend of household appliances is: smart home, smart kitchen electrification, environmental protection and energy saving.

First, the status quo of home appliance industry

1, market competition

The competition in China's home appliance market is fierce. In order to compete for market share, major brands have achieved good sales results by developing new products, improving technical content, reducing prices and vigorously expanding online sales.

According to the data released by China Household Electrical Appliances Association, the top ten brands will occupy 73.42% market share in 2020, among which Gree, Haier, Midea and other enterprises will continue to lead. Xiaomi Group, which did not dominate the home appliance business before, has risen rapidly in the smart home market, but it does not occupy a typical advantage in the overall market share.

2. Changes affected by the epidemic situation

The impact of the epidemic has led people to pay more attention to the health, quality of life and spiritual enjoyment of their homes, so the demand for environmentally-friendly high-end household appliances is increasing day by day, which has accelerated the popularity of online sales.

Home appliance companies are also stepping up their efforts to promote robotization and intelligent manufacturing. For example, Haier's smart home, the beautiful layout of smart kitchen appliances, and the realization of Xiaomi's integration of 5G and Internet of Things technologies are all important signs of industry progress.

Second, the future development trend of home appliance industry

1, smart home

With the improvement of people's living standards, the demand for quality of life is getting higher and higher, and the market demand for smart homes is also growing. In recent years, the smart home market has developed rapidly, and it is expected that the market space will still be large in the future.

Smart home is not only an intelligent upgrade of home appliances, but also covers intelligent services, ecological construction of evening pants and comprehensive management of smart home. The most critical development trend in the future will be the improvement of user demand and the intensification of market competition, which requires manufacturers to realize intelligent collaboration of high-frequency leakage equipment across categories, scenarios, users and regions in order to better serve consumers.

2. Electrification of smart kitchen

Kitchen appliances are an important market segment of household appliances industry. After years of development, the market scale has gradually matured. The biggest growth rate in the future is intelligent upgrade. At present, smart kitchen appliances have become the strategic focus of giant enterprises.

The future development of smart kitchen appliances should focus on the promotion of equipment and the formation of smart kitchen ecosystem, and integrate kitchen appliances with smart home applications to form a more systematic localized operation and intelligent ecosystem.

3. Environmental protection and energy saving

The future home appliance market will be oriented to environmental protection, energy saving, intelligence and health industries. The trend of blue sky environmental protection and "carbon neutrality" makes environmental protection characteristics such as home appliances, materials and energy more important.

China government has continuously introduced environmental protection policies to promote the development of household appliances consumption in the direction of environmental protection and low carbon. This coincides with the industry's vision of pursuing intelligence, environmental protection and health. In the future, environmental protection and energy-saving products will become the key words of industry research and development.

Development history

Household appliances (HEA) Various electrical appliances used in homes and similar places. Also known as civil appliances and household appliances. The United States is a place where household appliances are developed.

1879 American Edison invented the incandescent lamp. Created the era of household electricity consumption. At the beginning of the 20th century, the electric iron invented by Richardson in the United States was put on the market, which prompted other household appliances to come out one after another. Vacuum cleaners, electric washing machines, compressors, household refrigerators, rice cookers, air conditioners and automatic washing machines came into being.

In the 65438+80s, the discovery of Edison effect and experiments to verify the existence of electromagnetic waves created conditions for the birth of electronics. At the beginning of the 20th century, Britain, the United States and other countries successively invented the first generation of electronic devices-electron tubes. The advent of 19 19 superheterodyne receiver has created conditions for the development of radio.

1923- 1924, Zvorekin of the United States invented the camera tube and picture tube, and 193 1 year assembled the world's first all-electronic TV system. 1954, the United States began to broadcast on color TV.

Magnetic (steel wire) tape recorders and tape recorders came out in 1898 and 1935 respectively. On the basis of the invention of cassette tape in Holland in 1963, cassette tape recorders became popular rapidly. The invention of integrated circuit brought electronic technology into the era of microelectronics technology and raised household appliances to a new level.