Which is better, live broadcast or e-commerce operation?

Live broadcast+e-commerce, the two can actually be considered together.

The operation of the two does not have to be too open.

For example, in the second-class e-commerce industry where I am located, there is a way to play, that is, to use the e-commerce platform to operate products at a loss, and to guide users into the live broadcast room through materials, customer service pre-sales and after-sales benefits, and words.

This kind of play is very common now.

The core of this gameplay is that the core purpose of e-commerce platform operation is to serve the live broadcast room.

These two lines are not parallel or intertwined, but the e-commerce operation and live broadcast operation are connected, and the main lines of the two are the same.

The main links are: putting products on the e-commerce platform → operating at a loss at a low unit price → putting materials with "live broadcast room" information or notice → customer service guides customers to join the community by providing pre-sales and after-sales benefits → live broadcast room drainage guides customers to repurchase through live broadcast to enhance user stickiness.

How links work and how connections can be optimized. In today's e-commerce environment, high-end players are constantly trying complex gameplay. Their price war is very difficult for small and medium-sized players without resources and capital. Coupled with the malicious competition of many merchants and businesses, the industry threshold is invisibly raised.

Of course, it is not impossible to play a single game, but in the long run, comprehensive learning in many aspects is definitely necessary for sustainable development. Whether it is live broadcast or e-commerce, it is recommended to try it together. There is certainly some difficulty, but if you want to do it well, or even just to keep up with the pace of top experts in the industry, it is best to develop.