What are the main forms of public welfare activities?

1. Sports sponsorship: Sports activities have a wide audience and are often reported by news media, which is more attractive to the public. Therefore, sponsoring sports activities is often an important choice for social organizations to participate in public welfare activities. There are many ways to sponsor a sport, a sports competition and buy sports facilities.

2. Cultural sponsorship: Cultural life is one of the important contents of social life. Organizing cultural sponsorship can not only promote the development of cultural undertakings and enrich the life content of the public, but also cultivate good feelings with the public and greatly improve the visibility of the organization.

3. Education sponsorship: Education is the foundation of the country, and developing education is the basic strategy of the country. Holding education by social organizations is not only conducive to the development of education, but also to the harmonious relationship between social organizations and educational institutions, to the recruitment and training of talents, and to the establishment of a good image of social organizations concerned about social education.

4. Academic theory: various academic theory research activities, some directly serve the whole society, and some study the development strategy of certain social production technologies. Organizations can establish their own institutions or support the research activities of some academic research institutions for a long time.

Public welfare activities are public relations practice activities that give people, things or money long-term sponsorship and support to a social public welfare undertaking. Publicity of public welfare activities is an important means for social organizations, especially some enterprises with good economic benefits to expand their influence and improve their reputation.

Extended data:

Social welfare is the continuation of China's fine tradition and the inherent requirement of building a harmonious socialist society.

There are two purposes for organizing public welfare activities:

1, showing love and establishing a good image of caring about social welfare undertakings and having a high sense of social responsibility for institutions;

2. More convincing publicity opportunities than commercial advertisements are conducive to improving the visibility and reputation of the organization;

Therefore, the development of public welfare activities has been widely concerned by organizations with economic strength.

Organizing public welfare activities embodies the noble quality of helping others and the spirit of caring for public welfare undertakings, bravely assuming social responsibilities and selflessly contributing to society, which can leave a good impression on the public and win public praise and good reputation.

The organization shall arrange special public relations personnel or organize special working groups to be responsible for the specific implementation of sponsorship activities.

1, the division of labor is responsible for implementation. For every project or link in the whole sponsorship activity, we should designate specific people to be responsible for the implementation, take responsibility and cooperate closely.

2. Use public relations skills. In the process of implementation, public relations personnel should make full use of various public relations skills and methods to achieve the best results.

3. Expand the influence of the organization. Sponsorship itself is to expand the influence of social organizations, so in sponsorship activities, we should try our best to make use of various communication methods and channels to help the development of major events and expand their influence. For example, the mass media is widely used to publicize reports, and advertisements are used to set off the atmosphere and strengthen the effect.

Baidu encyclopedia-public welfare activities