What's the difference between Luckin Coffee and traditional coffee brands?

The difference between Luckin Coffee and traditional coffee brands is mainly manifested in the following aspects:

1. Brand positioning: Luckin Coffee is positioned as a coffee brand for young people, with "high value and low price" as its core selling point, and pays more attention to the application of online channels and mobile payment methods. Traditional coffee brands such as Starbucks and Nestle pay more attention to the sales of physical stores.

2. Marketing strategy: Luckin Coffee conducts marketing activities with online promotion as the main means, and attracts consumers into the store through various social platform advertisements and coupons. At the same time, various measures have been taken in mobile payment, such as launching "ANT FOREST" in cooperation with Alipay. Compared with traditional coffee brands, Ruixing's marketing strategy is younger and more fashionable.

3. Store expansion strategy: Luckin Coffee adopted a crazy strategy when expanding its stores, with the main purpose of obtaining data and preparing for listing. Traditional coffee brands pay more attention to the benefits of physical stores.

To sum up, there are obvious differences between Luckin Coffee and traditional coffee brands in brand positioning, marketing strategy and store expansion strategy.