What should be the marketing strategy of the "beverage" industry in the off-season?

I'm also in sales. The sales of any commodity in a year are divided into off-season and peak season, and the sales level reflects the overall level of the year, not just a certain period of time. I think we should do a good job in the off-season, including market research, dealer visits and network development, so as to provide better ideas for the arrival of the peak season. I don't know what drinks you are selling. For big brands such as Wang Laoji, Sprite, Coke and Fruit, Jin Xue's strategy is to give some small gifts (such as key chains and lighters) in the off-season to promote consumption. Last but not least, you must have confidence in the company, products and yourself. I wish you a prosperous sales performance.