Nezha with smoky makeup, why can the box office reach 65.438+0.5 billion?

On August 2nd 12: 57, the real-time data of cat's eye box office showed that the first "explosive" movie in this summer's summer file, Nezha's cumulative comprehensive box office reached 65.438+52.8 million yuan, surpassing Zootopia's three-year record and becoming the champion of the animated film box office list in the mainland market.

What is even more optimistic is that the relevant institutions predict that the box office in the mainland will reach 4.494 billion yuan, which undoubtedly ignited the "new hope of the country" in everyone's mind.

Of course, as a phenomenal film, discussion is inevitable. Some people say that the high box office and high quality of Nezha not only reflect the ingenuity of production, but also show the innovative expression of traditional culture; Some people think that the "new Nezha" is quite different from the traditional image. The once refreshing and handsome young hero has become a smoky punk demon, and some are "incompetent".

Whether it is support or criticism, these voices are essentially ways to cherish traditional cultural treasures; Combing these opinions can also provide useful experience for us to explore the modern expression of traditional culture.

From The Return of the Great Sage, The Big Fish Begonia, The Legend of the White Snake: The Origin to today's Nezha, the most prominent feature of successful domestic animation is that it has been polished for several years. In the past, Guo Man was a pain in young people's hearts: turning on the TV, walking into the cinema, leaving aside the content, all they saw were cartoons of "spicy eyes", which once made the generation who grew up watching "gourd dolls" and "making trouble in heaven" feel dying, and also reflected the impatience and quick success of the industry.