Why are mobile phones in mobile phone shops cheaper than those in official website?

I have studied this problem. Let me talk about my feelings. Generally, Internet mobile phones are more expensive in physical stores than in official website. Representative models include Huawei's glory series, Xiaomi's Redmi series and Meizu's charm blue series. These mobile phones all have the same thing: cost-effective mobile phones. Commodity prices are official website prices, and physical stores always make money when they are open. No one will shout at a loss. Compared with official website, ov, Huawei mate, P, nove, Maimang and Xiaomi, it is quite special. It used to be more expensive than official website, but now it is cheaper than official website. To a large extent, Xiaomi's offline popularity is getting lower and lower, and Meizu is also cheaper than official website.

They have one thing in common, that is, the flagship brand. Ov's mobile phone price is the strongest, and official website never reduces the price. At most, physical stores can get goods cheaply in 400 yuan. The most embarrassing thing is Huawei. The price in official website can even be cheaper than that in physical stores 1000 yuan. Meizu and Xiaomi are the lowest prices, which can be about 200 lower than those in official website. Let's talk about feelings again. People who buy ov mobile phones actually buy services and experiences, and the quality is relatively stable.