What is the essential difference between relationship marketing theory and traditional marketing theory?

Relationship marketing is based on trust and commitment, focusing on how to retain customers. Traditional marketing focuses on one-time transactions. This leads to different customer loyalty, which is also the reason why relationship marketing can develop.

2. Expansion of market scope

Traditional marketing limits its vision to the target market, that is, the customer groups determined through market segmentation. The market scope of relationship marketing includes not only customer market, but also supplier market, middleman market, labor market, influencer market and internal market.

3. The progress of service concept

In the traditional sense, products and services are completely open, and enterprises are only satisfied with how to sell their own products, occupy more market share and obtain greater profit value. Service is not very important. Under the theory of relationship marketing, the boundary between products and services becomes blurred, and product service and service productization become obvious trends.

4. The theoretical basis is different.

Traditional marketing is based on 4p theory. Relationship marketing is based on 4c.

5. Core differences

The core of traditional marketing is trading, and enterprises make profits by inducing each other to trade, emphasizing the maximization of interests. The core of relationship marketing is relationship, which benefits from establishing a good and mutually beneficial relationship with various markets.