Brief introduction of ten classic cases of sports marketing

20 10 is a sports year. Winter Olympics, World Cup, NBA China and Asian Games ... The top sports events complement each other, CCTV sports reports are full of highlights, and sports media is promising. The influence of sports activities has reached its peak in contemporary times. Major events such as the Olympic Games and the World Cup have truly become grand ceremonies for all mankind. The root cause of this influence lies in the rapid development of mass communication. Through the media, sports activities cross geographical boundaries and are directly presented to people of different colors and races all over the world. To some extent, the media has achieved sports. At the same time, sports also made the media. Successful sports activities have become the most valuable and attractive content of the media. Relying on sports, the media has become an indispensable partner of the audience and firmly established the image of the media.

With the maturity of the market, brands are increasingly becoming the core competitiveness of enterprises. In this competitive environment, it is difficult for enterprises to become bigger and stronger without their own brands. Enterprises without brand foundation need to establish their own brand image as soon as possible, while enterprises with certain brand foundation should constantly deepen brand connotation and conduct cautious brand management in the face of fierce and cruel market competition. At the same time, the communication environment in China is becoming more and more complex, and the mass media is highly dense, and new media brings new impacts. In this environment, brand management must make full use of various powerful communication platforms to communicate with consumers in new ways when using traditional means such as advertising. Sports marketing is one of the preferred modes of communication.

20 10 ten classic sports marketing cases 20 10 selected ten classic sports marketing cases in China market, which is undoubtedly of great significance for improving the level of sports marketing in China, exploring the laws of sports marketing with China characteristics and promoting the further development of sports marketing in China. Through the in-depth study of the classic cases of sports marketing, we can not only improve the sports marketing awareness and enhance the sports marketing ability of enterprises, but also further promote the global sports marketing of enterprises and temper the sports marketing theory and evaluation index system.