How to attract customers into the store

First of all, the shiny storefront image.

Storefront is the most valuable asset, not how big the store is and how luxurious the decoration is, but how many customers are willing to spend in the store every day. An eye-catching logo can represent the image of a storefront, such as the rhubarb M of McDonald's, and customers can know that it is McDonald's from far away; According to statistics, the front door attracts customers, accounting for 30% of the restaurant's drainage. The door of the restaurant is the first contact point between customers and the restaurant. A good door virtually reduces the cost of consumers' memory, and can also bring secondary communication to the brand. In addition, lighting is the second factor to attract customers. Good restaurant lighting design can not only create a good restaurant space atmosphere, but also stimulate and stimulate people's appetite, thus increasing turnover. From the customer's exploration of the internal space of the restaurant at the door before entering the store, to eating in the store, communicating with diners in the same store, taking photos of dishes, taking selfies and looking around ... All the feelings of customers during this period-whether the environment is comfortable or not, whether the food on the table is delicious or not-are directly affected by the details of lighting design.

Second, attract customers with commodities.

In order to enhance the fashion of catering, today's consumers pay more attention to the elegance, fashion, culture and taste of catering environment. The biggest sign of the restaurant is the dishes. Having your own original dishes can create your own unique culture in many restaurants. The refinement of dishes and tableware can stimulate consumers' appetite to a great extent, not to mention that before moving chopsticks, many "foodies" have a good habit, that is, they pick up their mobile phones and use magnesium lights to kill viruses, and then immediately send out "double micro". This kind of positive brand promotion opportunity initiated voluntarily by "foodies" is naturally important and must not be seized.

Third, use promotions to attract customers into the store.

1.

Render promotional information and introduce in-store promotional activities through POP, leaflets and banners. According to some surveys, the probability of customers entering the store because they are infected by the propaganda atmosphere of the store is 40%. Stores use posters, POPs, flags, shadow lights, balloons, bouquets, etc. To create momentum, attract attention and be effective. 2.

Carry out promotional activities to attract customers. A cosmetics store launched an "empty bottle exchange" campaign to break through the psychological bottom line of consumers at a shocking price. A nominal fee of one or two yuan is charged for each product, and it is promised that empty bottles of similar products can be bought at the marked price (for example, empty bottles of facial cleanser can only be replaced with facial cleanser). It also stipulates that other brands can add a few cents to exchange similar goods in the store, and indicate the number of goods exchanged, so as to strive for customers who used to consume other brands to become their own customers. This promotion was warmly welcomed by customers as soon as it was launched. After customers enter the store, through follow-up activities, expand customer purchases, attract customers to become members, and realize profits.

Fourth, use the power of the media to attract consumers.

The restaurant itself is limited in attracting consumers. If you want to attract more people to eat in restaurants, you can use the power of the media to incite and lure consumers. In the use of media, we should be good at spreading information effectively, so as to achieve the propaganda effect and drive the fashion trend. If you can find a suitable catering planning company and create interesting topics for your own restaurant, you can not only save a lot of advertising investment, but also quickly enhance your popularity, which can be described as killing two birds with one stone.