Give a marketing case that you think is successful or failed, and analyze it.

Answer: In order to better attract the attention of millennial consumers and get rid of the brand's "outdated" image, Chevrolet launched the "Best Day Ever" activity on April Fool's Day.

The event invited influential stars and public figures from the millennial generation to participate and let them complete some incredible activities. For example, ask famous actors Steve Baldwin and olivia wilde to be your substitute teachers, or ask famous singer kelly clarkson to prepare a lunch concert for the newborn mother.

In order to promote activities and enhance brand awareness, Chevrolet cooperated with Youtube to hold an 8-hour live broadcast hosted by Jon Dore, garfinkel and Oates.

The incident received widespread attention on social media. The "Best Day Ever" tag received more than 65.438+0.5 billion hits, and 3 million people watched the live event on YouTube, of which 75% came from people under 35.

Conclusion: Obviously, stars or influential communicators will play an important role in brand marketing activities. In addition, they will establish closer ties with consumers in special festivals and holidays, and dare to innovate marketing models and concepts.