Sports Marketing

Shanghai has the most -- the competition performance market is very active. Competition performance industry is the most influential, driving force and radiation manifestation of the sports industry. We make full use of Shanghai's favorable economic and social environment, and actively explore the government-led, social participation, market operation of the idea of careful operation of high-level international sports events, and strive to create a platform for the development of competition performance industry. At present, we have basically formed five brand events, such as Tennis Masters Cup hosted by Bus Company, F1 Grand Prix hosted by Shanghai Circuit, International Athletics Golden Grand Prix hosted by Shanghai Shengrong Company, International Marathon hosted by Shanghai Sports Federation, and Snooker Masters hosted by East Asia Group, which have formed the "sports business card" of the city of Shanghai. The F1 is one of the world's most popular sports events. For example, F1 is one of the most influential sports events in the world, with 800,000 people going to the races in 2004, 2005 and 2006, including more than 150,000 overseas viewers, and televised in nearly 200 countries and regions around the world, and the 3-day F1 races each year contribute more than 210 million in accommodation income to the Shanghai hotel industry. 2005 Shanghai hosted the 48th World Series,**** and it has become a "sports card" of the city. In 2005, Shanghai hosted the 48th World Championships,*** in which 1,500 athletes and coaches from 147 countries and regions took part, setting a record since the opening of the port of Shanghai, hosting the largest number of participating countries and participants in international sports competitions, and the total number of spectators exceeded 100,000 people. On average, Shanghai organizes more than 30 international competitions and 50 domestic competitions every year. Regular, small-scale, multi-investment commercial events are held year-round, and all districts and counties make active efforts to cultivate and gradually form "one district, one product" landscape events and special events. These events have highlighted the distinctive features of Shanghai sports, formed an open and large-scale development pattern, and become the most distinctive and open featured industry in the development of sports industry. These events have significantly boosted the development of construction, transportation, communication, tourism, catering, advertising, media, news and other industries, played a positive role in stimulating domestic demand, promoting employment, improving the quality of life of the citizens, expanding the city's international influence, and promoting the general circulation of the national economy.

The sporting goods market is booming. With the continuous development of the sporting goods market, sporting goods from a single brand to a variety of brands. Red Shuangxi is a prestigious Shanghai sports products brand, after years of independent innovation, has become a world famous brand, with an oversupply of sales situation, far higher than the price level of peers, 80% of the share of the international competition ball occupies the entire world ping pong world. Shanghai Qiaoshan Sporting Goods Group, has become the first in Asia, the world's fifth supplier of sports and fitness equipment