News release mode of news promotion

1. Hold a press conference, invite the industry and mass media to attend, and the corporate press spokesman will publicly release major corporate news. This way is very expensive for enterprises, and only large enterprises with certain social popularity have such appeal and media attention.

Second, cooperation with public relations companies can save a lot of things. Public relations companies are more professional in public relations communication services, and their resources and service processes are ready-made. Public relations companies dig up corporate news events, write press releases, and then publish them to major domestic media through the company's media resources.

Third, enterprises independently establish media relations. Large enterprises generally have their own brand department, marketing department or planning department, and there is a media manager in the team to engage in media relations. If the enterprise has important news, it will release it through these media relations. The advantages of this method are relatively direct and fast, and the cost is low; Disadvantages are that the work is difficult, the media scope is small, the number of manuscripts is limited, and the release rate of manuscripts is low.