Xiaomi is how to combine traditional marketing and network marketing?

1. Traditional marketing is the basis of network marketing

Traditional marketing and network marketing are products of economic development, traditional marketing is the theoretical basis of network marketing, network marketing is an extension of traditional marketing. With the emergence of the network economy, the traditional marketing model can not be fully adapted to the development of the modern economy, but does not mean that the traditional marketing strategy can not be used at all. Although the marketing activities in the network marketing relative to traditional marketing in the program and means of a great change, but the essence of marketing has not changed, network marketing and traditional marketing is an enterprise activity, need to combine each other to play a role in the effectiveness of the need to take the consumer's real needs and potential needs as the starting point for all activities.

2. Traditional marketing is irreplaceable

The rapid development of network marketing has become a force that enterprises and consumers can not be ignored, but traditional marketing in the construction of channels, shopping habits, purchasing security and other aspects of the incomparable advantages, network marketing can not completely replace traditional marketing.

(1) Although the rapid development of network marketing has basically occupied the middle and young people's market, but the consumption of the elderly market and backward areas can not be ignored market can not be occupied, while the traditional marketing model through the construction of the basic channels can be made to reach any area with the ability to consume products.

(2) network marketing has the characteristics of fast, convenient, but consumers in the specific shopping in addition to the actual purchase of the demand for shopping in addition to the enjoyment of the process of demand: consumers throughout the selection, test goods, the shopping process as a kind of relaxation and enjoyment of this shopping experience is the network marketing can not be replaced. In addition. Consumers in the purchase of some of the higher value, non-standardized and immature goods, often to obtain a lot of information about the actual product, but the network provides a virtual marketing approach, the real information about the product can not be directly experienced, so that consumers can not be sure of the purchase due to direct experience.

(3) The network brings convenience to enterprises and consumers at the same time there are still security risks, especially online hackers, the existence of cybercrime makes it difficult to fully protect the network payment.