Analysis of snack consumption groups

I have been catering for many years and managed various catering projects. The threshold of snacks is very low, but not everyone can make money. You need to know some methods.

Like ordinary catering, snacks should be made after detailed investigation. Regarding the survey of consumer groups, I will do a few things at the selected location:

1, flow measurement.

I will buy a counter, choose one day on weekdays and one day on holidays, and record the flow of people passing by every hour. It is the following thing:

In this way, I can master the law of people flow. For example, 18 is the peak of people flow, and my things will be ready at 17:30. 2 1 point, the number of people has been significantly reduced. At 20:30, I will reduce the output to avoid wasting or selling stale things the next day, which will affect the word of mouth. Instead of learning by doing from the beginning.

Knowing the number of people, I can calculate how much business I do every day before I start business. Combined with my cost and rent, I can know whether my break-even point can be reached or not, and also know how much potential my snack bar has. Re-evaluate whether this snack bar should be opened before it opens.

2. Collect information and expand contacts.

I will put some money in my pocket and make friends with the newsstand, canteen, cleaners and security guards near my shop. Take care of their business and invite them to drink water and smoke. These people have been in this place longer than me and know the surrounding situation best. If you want to know how many people live nearby, how many stations, how many shopping malls and schools there are, they can tell me, including the personnel composition.

Another advantage of getting acquainted with them is that I can borrow a tool to inquire about news in the future, even if there is more garbage at my door, it can be handled conveniently and business will be better. Occasionally, they will take care of my business.

3. Understand the environment and visit peers.

Finally, I will turn on my mobile phone and look at the map. I will walk around several nearby streets and count how many people are with me. The boss doesn't know what I do at this time. It shouldn't be difficult to buy something and praise it. It should be easy for me to know the business situation and customer preferences with him. By the way, I also observe their taste, cleanliness, price and business situation. Maybe there are some things worth learning and taking as a warning.

If the boss is easy to get along with, I will try to be friends with them, so that there will be fewer people targeting me in the future.

To do the above three things well, I should have a general understanding of the consumer groups in my snack bar, and also do other preparatory work, so my business should have a good start.