Ice peak. This is a brand. Who knows how to say Chinese? . . I know this is Finnish. I really appreciate it．

The freezing point is like northface, which cannot be translated directly. It should be called aspic Just listed in China, the domestic popularity is not high.

Finland Outdoor Bingfeng Brand China Daizong

ICEPEAK brand from Finland is an outdoor sports brand under L-FASHION, Finland's largest clothing group company. It has a history of 100 years and enjoys a high reputation in Europe.

At present, ICEPEAK brand has become one of the largest outdoor sportswear brands in Europe.

As early as 1907, Mr. Vihtori Luhtanen, the founder of the company, founded his own company. His wife is responsible for designing and sewing clothes, and he is responsible for the sales business of the company. Soon, Vihtori Luhtanen hired several tailors and women workers. This is the historic first step taken by Luhta Company, the predecessor of L-FASHION Group, at the beginning of last century.

1928, the first industrialized sewing workshop of luta company was completed. There were only 30 employees at that time. Relying on diligence, honesty and mutual trust, Luhta Company successfully survived the economic depression in 1930s and World War II.

In 1970s, Luhta Company continued to develop steadily, and its market expanded to the whole European continent. This stage is a period of rapid development of outdoor sports in Europe, and the company has invested a lot of energy in the research and development of outdoor products. Luhta products have been leading the trend in the field of outdoor clothing and ski clothing in Europe.

1990 the growing Luhta company was officially renamed L-FASHION group. At present, there are 65,438+00 famous European clothing brands under the L-FASHION Group, with sales of 224 million euros in 2009.

Among them, ICEPEAK brand relies on L-FASHION Group's strong technology, R&D capability and rich operating experience accumulated in the field of outdoor sports product design, production and sales for many years. Founded only 14 years ago, it has become one of the largest outdoor sportswear brands in Europe. ICEEPAK has 200 independent stores in 44 countries around the world and large flagship stores in Finland, the Netherlands, the United Kingdom and Russia. At the same time, it also supplies more than 4,000 multi-brand sporting goods stores in Europe.

20 10 Beijing polar sunshine outdoor products co., ltd and L-FASHION group formally signed an agreement to formally introduce the ICEPEAK brand into the China market as the general agent of the ICEPEAK brand in China. Beijing polar sunshine outdoor products co., ltd will devote itself to the development of ICEPEAK brand in China market and dedicate this professional outdoor sports brand from Scandinavia to the outdoor enthusiasts in China. It is hoped that the ICEPEAK brand will bring more protection to outdoor lovers in China and enjoy a more leisurely and comfortable life.