Traditional Culture Encyclopedia - Traditional stories - What is the ranking of the top ten domestic sports brands now?
What is the ranking of the top ten domestic sports brands now?
1, Anta
Foundation: 1994
Brand slogan: never stop
After more than a decade of development, Anta Sporting Goods Company Limited has become one of the largest integrated sporting goods brand companies in China, and successfully listed in Hong Kong in 2007. Mr. Ding Shizhong, Chairman and CEO of Anta Sportswear, was awarded the 17th "China's Top Ten Outstanding Young People" and elected as a deputy to the 11th National People's Congress for his special contribution to sports in China.
Since its establishment, Anta has always adhered to the management policy of "starting a business with peace of mind, being practical, and creating a century-old brand", and after years of development, its sales performance has ranked among the top in China.
2, Li Ning
Established: 1990
Brand slogan: Everything is possible
Li Ning is a household name in China, "Prince of Gymnastics," Mr. Li Ning, in 1990, founded the brand of sporting goods. After more than 20 years of exploration, Li Ning has gradually become a leading international sports brand representing China.
Li Ning is a leading company in China's sporting goods industry, the first to build a domestic sportswear and footwear product design and development centers, the first to implement ERP, the first overseas listing of Chinese sporting goods companies, to become the world's leading sporting goods brand company as the development goal.
3, 361 °
Founded: 2003
Brand slogan: more than one love
Three-sixty-one International Ltd. is a collection of branding, research and development, design, production and distribution as one of the integrated sporting goods company. Its products include sports shoes, clothing and related sports accessories, etc., under the jurisdiction of the Three Sixes (China) Limited, Three Sixes (Fujian) Sporting Goods Company Limited, Three Sixes (Xiamen) Industry and Trade Co.
In 2005 and 2006, 361° won the honors of "China Famous Brand" and "China Well-Known Trademark", and quickly grew into an industry leader.
4, Hongxing Erke
Founded: 2000
Brand slogan: TO BE No.1 (towards the first)
Group was founded in June 2000, is headquartered in the international garden city - Xiamen. Xiamen, after years of hard work, has developed into a large-scale apparel group integrating research and development, production and sales, with more than 10,000 employees.
The group has more than 7,000 stores around the world, the products are sold in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions, in more than 100 countries around the world has the exclusive right to trademarks, the value of the brand exceeded 10 billion, and successively won the "China's 500 Most Valuable Brands", It has also been honored as one of "China's 500 Most Valuable Brands", "Asia's Top 500 Brands" and "Forbes Asia's Top 200".
5, Jordan Sports
Foundation: 2000
Brand slogan: Across the new life
Jordan Sports Co. It is one of the leading sporting goods brand enterprises in China, one of the top 100 enterprises in Fujian Province and one of the top 30 taxpaying enterprises in Fujian Province.
The enterprising spirit of hard work, innovation, teamwork and collaboration, which symbolizes sports, has always been the driving force behind the healthy development of sports in China. Sports emphasize: the cultivation of teamwork and love of collective honor strict organizational discipline and tenacity of the will quality and positive spirit of struggle, it is Jordan has been insisting on technologically advanced cultural connotations over the years.
6, KAPPA
Founded: 1916
Brand slogan: Shining era, footprint first
KAPPA is mainly engaged in the design, development, marketing and distribution of branded sportswear. In April 2008, KAPPA took another important step by acquiring PHENIX Corporation, which owns the KAPPA brand and the PHENIX brand in Japan, and opened a new chapter in China Movil's multi-brand strategy.
China Dongxiang will enrich its regional brand portfolio, expand the Group's product range, explore opportunities to develop the skiing and outdoor sportswear market in the PRC, and further strengthen China Dongxiang's existing research and development technologies and capabilities by integrating the strong design and development capabilities and experienced research and development professionals of PHENIX in Japan, so as to provide a solid platform for the long-term development of the KAPPA and other brands in the PRC market. A solid platform for the long-term development of KAPPA and other brands in the Chinese market.
7, Peak
Foundation: 1989
Brand slogan: I can play
1989 the first pair of Peak brand sneakers on the market in 1991 Peak sponsorship of the "Bayi" men's basketball, the same year the "Bayi" men's basketball. In 1991, Peak sponsored the "8-1" men's basketball team, and the team won the championship in the same year. In 1993, Peak introduced the CIS system, and the trademark of Peak was registered in 68 countries around the world.
In the mid-90s, Peak passed the ISO9002 quality certification system, becoming the first enterprise in the industry to pass the quality system certification. Specialized in the design, development and production of sporting goods enterprises, for the public to love and support.
8, Tebu
Founded: 2001
Teppu brand was founded in 2001, is the first to advocate fashion sports sports brand, the company chose to use entertainment celebrity spokesman to build their own brands, subverted the traditional experience of the brand image, by the youth favorite.
9, Conway
Foundation: 1986
Brand slogan: sports without boundaries, unlimited happiness
Conway is the brand of the Conway Group, is China's sporting goods benchmark brand, one of the earliest sporting goods brands in China. Founded in 1986, Conway brand to improve China's sportswear equipment level as its own responsibility, based on the globalization of the sports market, and continue to extend the essence of the product, to provide consumers with the most reliable sportswear products. Conway Group is one of the earliest companies in China specializing in the production and sales of sporting goods, and currently has more than 1,000 sales terminals.
10, Double Star
Foundation: 1921
With nearly 100 years of development history of the Double Star Celebrity Group began in 1921, is China's earliest national footwear industry, its predecessor is the state-run Qingdao Ninth Rubber Factory.
In the early stage of reform and opening up, President Wang Hai, as China's first generation of outstanding entrepreneurs, led Double Star footwear people to break through the old concepts of state-owned enterprises, old traditions and old systems, and realized "one branch of excellence" in the state-owned footwear enterprises all collapsed, and broke out of a self-accumulation, self-development, and revitalization of the state-owned enterprises, a new way in just 10 years. It took only 10 years to create the Chinese own national brand - Double Star.
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