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Should traditional enterprises inherit tradition or innovate constantly?
Continuous innovation means constantly and permanently developing new ideas and viewpoints. According to the definition of continuous innovation, enterprise continuous innovation has the following basic characteristics:
1, humanistic characteristics. Entrepreneurs and their team members under the leadership of enterprises are the core and subject of continuous innovation of enterprises.
2. Persistent characteristics. The process of innovation should run through the whole life cycle of the enterprise, that is, "life is endless and innovation is endless."
3. Purpose characteristics. The purpose of continuous innovation is to obtain sustainable competitive advantage or profitability, and then obtain potential profits. 4. System characteristics. Continuous innovation is a process of continuous innovation in market, raw materials, technology, technology and organization. In this process, the various production factors of enterprises are interrelated and coupled with each other, forming a comprehensive and powerful enterprise sustainable innovation system.
Content of continuous innovation
After Schumpeter, the research of innovation theory is gradually divided into two branches: technological innovation and institutional innovation. But later scholars found that innovation is a systematic project, including production, operation, management, organization and system, and innovation is the systematic integration of various production factors by enterprises. In this regard, Myers, Cooper, Roswell, Freeman, Tommy Tam, Dorsey, Utterback, R. Nelson and S. Winter all mentioned this point. Based on this, from a systematic point of view, the continuous innovation of enterprises can be summarized into three parts: continuous management innovation, continuous technological innovation and continuous market innovation.
1, continuous management innovation management innovation refers to creating a new and more effective resource integration model. Management innovation can not only innovate the whole process management, but also innovate the specific details management. Continuous management innovation is a process for enterprises to achieve their predetermined goals through continuous innovation and integration of their internal and external resources in a dynamic market environment.
2. Continuous technological innovation Technological innovation is a series of innovative processes based on market demand, or starting from basic research and applied research, or integrating existing science and technology, exploring new products, new processes, new technologies and new management methods that meet market demand, introducing production and management systems, realizing productivity transformation, and then realizing commercialization and industrialization through market diffusion. Then the enterprise's sustainable technological innovation, that is, the sustainability of enterprise's technological innovation, refers to the words and processes of enterprise's sustainable technological innovation one after another, and enters a new and correct technical track in time.
3. Continuous market innovation Continuous market innovation is a process in which enterprises constantly explore and occupy new markets by constantly introducing new market elements or changing the original business elements in a dynamic market environment to better meet market demand.
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