Traditional is one-way, social has interaction

Traditional media, social media, social networks.

In traditional media, information is spread one-way, and the spread is limited. And the core of social media is to spread and be concerned, the topic is only spread, only has value, the spread only be concerned, in order to realize its value.

The emergence of social media for the dissemination of information to provide a more efficient way, so that the topic and viewpoints are no longer a portal or news site patents, behind which can be any subject, the topic and viewpoints have become easier to disseminate and more diverse.

As the name suggests, social networks are networks + socialization. Based on the social network derived from a large number of social media, that is, the Internet based on the user relationship of the content production and exchange platform, the current stage of social media, including microblogging, micro letter, blog, forum, jitter, fast hand, etc., has become the main channel of access to the current people.

Unlike the centralized editing and distribution of traditional media, which is mainly based on newspapers, radio, TV, movies, etc., the content of social media can be edited and distributed by users, showing the characteristics of circling and fragmentation.

Immediacy and interactivity are the advantages of social networks. Social media has changed the original point-to-point linear communication mode, forming a point-to-point, point-to-point, face-to-face cross, real-time, three-dimensional communication mode, and the impact is also revolutionary.

We have experienced the baptism of traditional media, we have no choice but to accept. But traditional media still has its advantages, although it has fallen, but still has its unique utility. Existence must have its reasonable. Although the traditional media has become the past. But those classics are still worth learning.

Social media allows us all to have a voice. But the voice is not just a voice, because the voice also represents a point of view. Because of the convenience of social media, regardless of time and place, as long as there is traffic, as long as there is electricity. We can vocalize and share at any time. Let others to judge and brickbats, sharing is short-lived, quality output can make you enduring, otherwise it is a flash in the pan.

Social networks, let us each other become a point in the Internet, we intertwine with each other and marketing. Media can be understood as a voice, representing your point of view, this is also one-sided. And social networking is network + social, we have to make friends with the user and interact. Not simply interaction, but entertainment activities.

Social is with emotions, the user's emotions are not controllable, we can only sometimes appropriate guidance, we in order to please the user, to win their hearts. For their consumption habits, character portraits are to have a basic prediction.

Since we are as the initiator, we have to have the right to speak, without the right to speak, we will not be able to have social topics. We do a series of social topics, are for their own brand development services, master the right to speak, so that users around us.

The development of the Internet and social media has provided ordinary people with unprecedented voice, and even the smallest voice may be spread to the whole network through social networks, for some traditional industries and brands, this has greatly changed their business model.

At a time when we all want a voice, the work of marketing is especially important, and for a business it is about constantly practicing the basics, first in obscurity, then in distinction, then in a thick explosion, and finally in a bang.