The marketing proposal of the annual billing activity can be directly applied!

Well done activities, drainage is indispensable. This is the traffic password that operators all know. However, the head is almost bald. The marketing activities in the fourth quarter are still clueless. Maybe you still remember all kinds of bill posters that exploded in the circle of friends at the end of the year? Alipay Annual Bill, Netease Cloud Annual Song List (2020 Alipay Annual Song List) (2020 Netease Cloud Annual Song List) After recalling the annual bills of Alipay and Netease Cloud, how to do the annual bills of the financial industry? Today, Tianxiajun will dig deep into the style, highlights and unique advantages of the annual bills of various banks, hoping to help and inspire financial practitioners ~ Let's take a look! ! ! Zhongyuan Bank Zhongyuan Bank APP's annual bill theme is "Record Bits, Warm Companion", and the page adopts orange illustration style, combining users' daily life to create a warm visual experience. The start page uses the ledger as the carrier to build a 3D life scene, which means that the user's daily life is recorded in the APP ledger. Highlights of the APP billing activity style screen: warm air, intimate feeling, dreamy element data experience: ● Basic data: The annual bill shows the basic data of the user's personal account, including the date of opening the account, the cumulative number of days of opening the account, and whether or not to go to offline outlets. Care about the daily life of users with warm sentences and express the expectation of meeting again ~● Asset data: Asset data display includes asset-related data such as annual average assets, annual income and annual expenditure. The annual average daily assets module displays the total assets and compares them with the daily average assets data of peers. The conclusion obtained after the comparison is displayed with interesting life chicken soup, which is full of personalization ● Financial data: It shows the number of financial products purchased by users throughout the year, and many online hot words are used in the copy, such as "Jin Zhu Dad", "Kangkangwo" and "flop", which are interesting and friendly, close to users ~ The theme of the activity is close to users' lives, and the ending is close to them. The user has four wishes to choose from, and each wish is set around the user's life. * * * There are four major themes, covering work, attitude towards life, love and healthy slimming. It fits the user's expectation and is easy to stimulate the user's psychology of forwarding and sharing. At the same time, the generated poster is attached with a QR code, and new customers can register their mobile banking online by scanning the QR code, which can promote the overall design of Racine-Ping An Bank's annual bill page to be presented in a hand-painted style of national style, and the sense of science and technology is highly integrated with national style, which means nirvana _ rebirth. Click on the Phoenix in the middle of the screen to start the annual bill tour, which is well-made and the elements are very clever and eye-catching. Highlights of the annual billing activity style screen: national tide, unique feeling, full data experience: ● Asset data: Asset data display mainly includes total income, total expenditure, wealth management purchase amount and wealth management income related data, in which total income includes 1 1 details, and total expenditure includes1details. The analysis of user assets can be said to be very detailed and comprehensive ~● Consumption data: Consumption data includes transportation, clothing and beauty, medical care, culture and entertainment, restaurants and supermarkets, public welfare activities, life services and red envelope payment. At the same time, Ping An Bank has innovated four characteristic theme consumption: hot consumption, household consumption, merchant analysis and activity analysis, and built a very detailed consumption data system in users' minds. The overall style of the activity advantage is distinct and the national tide is unique. It not only has ancient traditional colors, but also incorporates modern scientific and technological elements to attract users' active participation. At the same time, six keywords are set on the last page of the annual bill to match the personal "annual movie", which supports users to regenerate posters and share them with friends and relatives, and set up a link to share courtesy, so as to expand the scope of users' participation as much as possible and achieve the effect of drawing new pictures and draining. In the annual bill marketing activities, Changsha Bank, combined with the key business data of Changsha Bank users, designed a healing annual bill report with different scenes, and narrowed the distance between banks and users through data series, and conveyed it. At the same time, through the means of user sharing activities, the number of users bound to the channel will be increased, so as to achieve the effect of exposure and drainage and promote vitality and innovation. Highlights of the annual billing activity: the overall picture is colorful and full of healing. It swims in different asteroids. Through the interaction with IP image, through different scenes and different content presentations, data, warm copy and screen design are integrated, giving data temperature, conveying the care for customers and the brand attitude of banks to serve customers. Data experience: ● Summarize all kinds of customer data, including bank columns such as loan, payment, revenue and expenditure, investment and credit card. , so that customers can have a more macro understanding of their personal assets for a whole year, and at the same time strengthen the contact between users and banks. ● Set labels according to some important data dimensions of customers, form a radar chart, and present the bank's 202 1 hope message to customers. Display the data intuitively and clearly, generate different types of posters with talent labels, and promote users' forwarding and sharing. Activity Advantage generates labels according to different data, including different label types, and everyone is a unique label screen. Finally, a lottery link is set up to attract users to actively participate in and share activities, so as to promote activity and drainage. At the same time, the activity is supplemented by a prize draw, and the APP needs to share the available lottery opportunities, which can increase the exposure of the invoicing activity. Are you surprised to see the annual bills of Zhongyuan Bank, Ping An Bank and Changsha Bank? Exquisite painting style and high-quality content are worthy of being an activity that can become an explosion. In fact, to sum up, if the bank's annual bill wants to achieve the effect of brushing the screen, just firmly grasp the following points. Take out a notebook to take notes ~0 1 eye-catching pictures, and the picture style that users fall in love with at first sight determines whether users are interested in activities and whether they are willing to participate in them. As can be seen from the above cases, whether it is Zhongyuan Bank, Ping An Bank or Changsha Bank. Their annual bill screen style is very eye-catching and unique. Accurately reaching the needs of users is a warm cure for customers. * * * Memories between banks and users, when it comes to internal bills, also convey enthusiasm for employees, full of the company's value affirmation for employees. Different styles of painting, different contents, but can effectively target the interests of users, achieve efficient output and efficient touch. 02 data integration, close to the user's heartstrings, determines the user's sense of belonging and participation in the activities. It is not difficult to see from the above activity cases that the annual bill of each bank is a review of the relevant data generated by users in the bank throughout the year, helping users to sort out the data list, recall the daily income and expenditure, investment and wealth management data of users, and establish a macro data model in the eyes of users through data integration analysis. The data involved in the bill include both horizontal official data and vertical humanities data. It is not only the annual summary, but also the transmission of brand value and brand culture. Brand focus grasps the focus direction of users' minds and determines the focus of content output to users. In addition to the use of pictures and data, how to establish the bank's brand image in the eyes of users, convey the bank's corporate culture, how to effectively spread and promote the bank's products, and realize the transformation of marketing is also the focus of annual bill marketing. As can be seen from the above activities, the major banks focus on three dimensions: user maintenance, brand image building and marketing transformation. Connect users and banks through business data, and connect users' daily data, product content and bank image with warm, inspirational or interesting text transmission to promote bank brands and related businesses. Finally, fancy activities are set up, such as wish sharing, label poster, lucky draw, etc., which also promotes the sharing transformation of users and achieves the effects of drainage, promotion, innovation and promotion. Q4 activity cheats are in hand, and KPI is worry-free ~ Of course, if you want to add another insurance to make the activity effective, you might as well leave the activity to us-the professional affairs of CLP Jin Xin Digital Marketing Operation Team to professionals! Our team has planned annual billing activities for a number of banks, which has won the trust and praise of banks. In the field of financial technology, the team forms a comprehensive ability from consulting planning to business analysis to online and offline integrated operation and execution. Have a full-stack human service guarantee process: analysis, planning, design, development, operation, promotion and evaluation. Make every effort to ensure the smooth development of various activities and provide digital operation support for customers. We can not only provide you with all kinds of interesting and informative creative planning schemes, but also provide an online activity tool to attract powder, drain and spread brands in one step-to win customers. Win-win starts from the user's life cycle, and provides financial institutions with all-round service solutions from activity creativity to implementation and then to activity resumption summary. There are many templates for games, lottery, answering questions and other activities, which can help you to market efficiently in all directions. If you want to win the annual bill, please pay close attention to the border and contact us. We have everything you want ~