3W2's 3W?0?5 marketing philosophy

3W?0?5;s marketing concept is to break the traditional marketing Push mode (Push mode is characterized by mandatory dissemination of indoctrination).

3W?0?5;s marketing concept advocates a Pull model, making advertising a part of the audience's life, the audience consciously participate in it and enjoy participating in it, and actively participate in the diffusion of the spread of communication.

3W?0.5;s marketing philosophy adheres to the strategy of differentiation, looking for blue ocean markets that can provide unique value to consumers. The excavation stems from a deep insight into the audience's psychology and a baseline grasp of consumer demand, providing creative ideas and brands with unique value to consumers, provoking audience and consumer participation, and forming consumers' own online brand awareness and brand intent.

3W?0?5;s marketing concept emphasizes the development and utilization of individual media. The concept of an important shift is to go to a single center, and by the gradual aggregation of all sectors of society to form a number of micro-centers (such as the administrator of the blogosphere, BBS moderators, QQ group founders and so on, as well as the various groups of active members of the family, their exposure than the general public a lot higher), the micro-centers of the opinion leaders and active members of the development of the media as a congregation.

3W?0.5; the network marketing concept of "interaction, participation, diffusion" as the core reconstruction of the enterprise value chain, breaking the traditional "bucket theory", in the enterprise's core value chain for the audience to participate in, share experience.

3W?0.5; brand strategy

3W?0.5; brand building strategy is to return the initiative of the brand to the consumer, to be a completely consumer-oriented brand.

3W?0?5;s branding is based on consumer interaction, participation, experience and sharing, and the core of its ideology is that the consumer relationship is dominated by the brand, and it does not self-promote the brand image, but rather the brand image is formed by the audience based on their own experiences in the interaction and participation.

3W?0?5;The brand that is built is a guide for consumers, not a self-promotion and self-promotion.

3W?0?5's branding strategy is to advocate the formation of brand awareness and brand image through the audience's own experience.

3W?0?5;s established brand is an audience-oriented brand, where users form their own brand impression of the brand based on their own brand experience, and then spread the word. The audience's initiative is brought into play, and to a certain extent, it gets rid of the self-promotion and forced indoctrination of traditional brand communication.

3W?0?5; advertising point of view:

Mass media advertisements are just notices and hints for the long tail of audience aggregation for the advertising campaign website. Interactive advertising platforms provide audiences with entry points for interactive participation and the convenience of brand diffusion. Thus, the brand message can be spread and propagated in the target consumer base, and accurately hit the core consumer group.

Common advertisements are a kind of commercial messages (advertisements or softwares) parasitized on the media content from the main body of communication. The 3W?0.5; advocates that advertising is no longer parasitic advertising, its main body is based on people's "interaction, word of mouth and community relations" on the dissemination of each person, each community may become a channel for dissemination, from active interest to interactive experience, and then to a wide range of diffusion.

These channels of communication are nearly limitless, in terms of eye-catching, because each individual and small group can have their own topic of interest, so their attention is not dependent on big media, but also limitless, and even more spectacular is that these channels of communication and interaction, when combined with the growing personalized e-commerce, will form an infinite number of shelves.

Infinite personal communication, infinite community interaction, and infinite shelves, the superposition of these three infinities is the definition and future value of advertising under the 3W?0?5; network marketing.

3W?0?5; the way of communication

3W?0.5; the communication highlights is to subvert the traditional media as the source of the main model, so that the dispersed masses can also use the medium of network marketing to become the source of the main body of information dissemination.

Individuals are y involved in the Internet, everyone is not only the reader of information, but also the publisher, disseminator and modifier of information.

3W?0?5; believes that dissemination is only a starting point, allowing the audience to spread through diffusion. In 3W?0?5;s communication philosophy, brand communication is just a platform for the audience to participate and experience the brand.

In 3W?0?5;s communication concept, brand communication is just a focal point that allows consumers to participate and enjoy themselves.

3W?0?5;s dominant communication is through community communication and viral diffusion, triggering the radiation effect of communication from the niche to the masses, and playing the effect of brand communication fission.

3W?0.5; Creative Thinking

3W?0.5; Creative Thinking is based on audience participation, sharing, experience as the core of the idea of creativity, the essence of its creativity is to create a starting point, a platform, a focal point.

3W?0?5;s creative thinking that creativity is only a semi-finished product, only the audience's participation is the ultimate goal of this creativity.

3W?0?5;s creativity is the ultimate realization of the creative connotation of the idea through the participation of the audience.

Creativity is only the embryo of genius, and the exquisite interpretation of creativity requires audience participation and diffusion. Mass participation is the nutrients of creative development, creativity is only the starting point of network marketing.

3W?0.5;Multi-dimensional monitoring

3W?0.5;Provide customers with more convenient tools for users to "weave a network", according to the traces left by the user on the Internet, the organization of browsing clues to provide relevant services to create new value for the customer.

3W?0?5; Multi-dimensional monitoring indicators, consisting of three parts

A, basic reach:

The main channel of the dissemination of the amount of statistical tools, WEB analysis and other tools, to obtain accurate real-time data.

B, spread diffusion rate:

Including scattered in the various BBS, blogs, online communities, and news reports reproduced, simple can be found through Baidu or GOOGLE web search and news search to find out the basic figures, in-depth is through the collection of vertical search software, soft, statistics, data mining and other methods, to calculate the number of people who are actively spreading the number of people and the amount of media.

C, word-of-mouth spread rate (peer-to-peer diffusion):

This piece of the active diffusion spread through IM instant messaging, email and word-of-mouth, completely spontaneous by the audience, occurring in non-public channels. More than 2/3 of the spread of any big successful case comes from here. This part, which can be carried out using opinion polling methods, only needs to be specifically included in the analysis of diffusion sources to find out their share of word-of-mouth. In this way, it will be possible to calculate the number of people and the impact of diffusion spread.

The statistical center of gravity of multidimensional monitoring is the third point as the most important, the second point is second, and the first point is just the foundation.

Traditional marketing monitoring and 3W?0?5;s network marketing multi-dimensional monitoring of the different evaluation formula.

■Traditional advertising: media reach + number of viewers + advertising impressions = traditional advertising effect

■Traditional PR: press releases + media reprints + number of participants in the event = traditional PR effect

■3W?0?5: the effect of the above two + the number of people spreading + changes in public opinion = 3W?0?5; the effect of the dissemination of