Industrialization degree of Wuyi rock tea

Tea industry is an important advantageous industry in Fujian Province, among which Wuyi Rock Tea, represented by Dahongpao, is the most famous. In 2020, Fujian Wuyi Rock Tea Advantage Industry Cluster was included in the first batch of advantage industry clusters in China. According to the official announcement of Fujian, by 2022, the total output of tea in five counties will reach 40,000 tons, and the output value of the whole industrial chain will exceed 20 billion yuan.

Chen, deputy director of the Fujian Provincial Department of Agriculture, said that the implementation areas of industrial cluster projects include Wuyishan, Jian 'ou, Jianyang, Shaxian and Taining. In the future, Wuyishan will be the leader, Jian 'ou and Jianyang will be the focus, and Shaxian and Taining will be promoted to develop together, so as to further enhance the brand awareness of Wuyi Rock Tea and build Wuyi Rock Tea Industry Cluster into the most well-known and prestigious oolong tea industry in China.

It is reported that there are more than 850 tea enterprises in the Rock Tea Industry Cluster, including 20 leading agricultural industrialization enterprises at or above the provincial level and 2 at the national level. There are also many professional cooperatives, family farms and large tea producers engaged in tea production, and more than 8,000 direct sales and marketing outlets have been established throughout the country.

In recent years, Fujian Province has chosen rock tea industry based on its geographical advantages, actively improved the industrial chain of tea planting, processing and marketing, and promoted farmers' employment and income. It is understood that in 20 19, the total industrial chain output value of Wuyi rock tea was nearly 10 billion yuan. Tea income accounts for more than 35% of the per capita disposable income of rural residents in Wuyishan and Jian 'ou, and tea has become an important channel for farmers, especially those in mountainous areas, to increase their income and get rich.

Build a brand and connect the world.

Fujian was an important starting point of the Maritime Silk Road, and tea was the main foreign trade commodity at that time. 16 10, Fujian Wuyi tea was first shipped to Europe. After it became popular in Britain and western Europe, it quickly spread throughout Europe and the world, leading the global tea drinking fashion.

/kloc-in the 0/8th century, Wanli Tea Road from Wuyishan, Fujian to Chaktu, Russia appeared, becoming the most important land trade channel between China and Europe after the Silk Road. Today, Wuyi Rock Tea and other Fujian teas still enjoy a high reputation among tea consumers in 170 countries (regions), and become a medium for people in China and the world to understand each other. The influence of overseas famous brands.

Make up the shortcomings and integrate the three industries.

In order to further improve the rock tea industry, Fujian will take the construction of tea manor as the starting point, and create a number of new tea industry formats that integrate tea production, processing, management, leisure, sightseeing and culture, and deeply integrate the primary, secondary and tertiary industries. Make tea manor into a complex with distinctive regional characteristics and outstanding brand advantages, integrating ecological sightseeing tea garden, automatic tea production line, tea culture exhibition center and "leisure experience tea space" to create a "Fujian model" for the green development of modern tea industry.

Complement the short board of processing facilities and equipment. Comprehensively promote the standardization and upgrading of Wuyi rock tea primary processing plant, support enterprises to introduce all-weather automatic temperature and humidity control integrated processing equipment, automatic continuous production line and other advanced equipment, vigorously develop refined tea and tea drinks, tea health products, tea cosmetics and other deep processing, and comprehensively improve the quality and efficiency of Wuyi rock tea and the added value of the industrial chain.

Construct a new mechanism of starting a business and enriching the people. Guide tea farmers, returning migrant workers, college graduates and other subjects to establish a "1+X" interest connection form with leading enterprises, cooperatives, large professional households and other subjects. It is planned to train 200 tea farmers, returning migrant workers and college graduates to participate in production and marketing, quality, plant protection, entrepreneurship and other industries in three years, and basically realize "one village, one industry"