Seeking a marketing story?

It's my pleasure to answer your question. First of all, you need to know the word "make the best use of the situation" in marketing. Borrowing means dependence or binding, which is an expression of formal state synthesis. If the potential you are connected with does not exist or will soon disappear, then you are drawing water with a sieve.

Not to mention the case: through Mengniu's advertisement, we clearly know that Mengniu borrowed Yili's power. Yili's entire advertising marketing is to be the first dairy brand in China, and it can be said that it has done enough advertising and invested hundreds of millions of advertisements. However, Mengniu, which is not well-known, immediately followed up the advertisement, learning from: Yili Big Brother's modest advertising strategy. This kind of advertisement virtually turned Yili into the first brand in China to provide high-quality dairy products for all consumers, and Mengniu honestly became its second child, giving people the impression that it was the second dairy brand. That is, Mengniu borrowed Yili's potential.

This method basically exists in the following markets, such as Henan Business Daily, which successfully uses Dahe Daily. His strategy is: We will only be the second largest newspaper in Henan. As we all know, Dahe newspaper ranked 1 in the whole newspaper industry in Henan at that time. This is an indisputable fact, so the commercial newspaper's advertising strategy played a ranking game and abruptly ranked itself second.

Of course, there are many ways to suck powder online. All kinds of education and training or chicken soup for the soul are talking about Ma Yun, but Ma Yun said that he has never said this. It can be seen that many people are using this way of creating momentum. With the help of Ma Yun's speech ability, Ma Yun's enterprise ability and Ma Yun's influence, they are transformed into what they want to express and effectively spread to the audience. Ma Yun is endorsed.

In fact, there are many details in life or in the market that deserve our reference.

I remember that the most classic story at that time should be that there was a poor child who had neither a job nor love, so I thought of an excellent way. He found a business president and told him that he could marry Bill Gates' daughter. I want to get a position of vice president from him. Then he visited Bill Gates and said that he was the vice president of business and wanted to marry his daughter. Actually, this is a zero-sum game.

If you want to turn a product into a magic, or find an endorsement, you must find the strategy of related links.

I once planned a public gift strategy for a product in the temple. I took the successful programs and cases of public welfare, and then went to another authoritative department to do experiments. Such a product has successfully pushed down the market, and the current reputation is also good. So a good product must have a good strategy. As long as you dare to try and follow the trend, this situation must be humble, but it can't hurt the situation, which is very in line with the traditional culture of China.

I hope you can learn something from the situation or give you some inspiration. If you want to consult more successful cases or ways, you can also consult online.