Traditional Culture Encyclopedia - Traditional stories - How to do corporate live broadcast?

How to do corporate live broadcast?

Enterprises want to do effective live broadcast,

1, a successful live broadcast must have attractive design, or theme or preferential policies or prizes or guests;

2. Choosing KOL that is consistent with brand tonality and live broadcast theme and has its own traffic can bring twice the result with half the effort, such as Geely joining hands;

3. According to the live broadcast platform, choosing the right channel for preheating activities plays a decisive role in the live broadcast traffic, especially for the platform without traffic;

4. Attractive preferential policies should be designed for the promotion live broadcast, and oral broadcasts should be interspersed many times during the live broadcast to create a promotion atmosphere, create a sense of urgency and stimulate customers to clinch a deal;

5. No matter what platform you broadcast live, you must interact with users, set up a lottery link, and pull back the audience's attention at any time;

6. Choose a professional host to control the whole process and deal with emergencies. The preferred host for large-scale official activities and the preferred network anchor for daily live broadcast.

7. The duration of the live broadcast shall not be less than 40 minutes, especially the promotion live broadcast. Leaving enough conversion time is not necessarily as long as possible.