Traditional Culture Encyclopedia - Traditional stories - What are the characteristics of users' new media exposure?
What are the characteristics of users' new media exposure?
The characteristics of users' media exposure are: diversified media exposure, high degree of dependence on the Internet, selective exposure to different media for different information, the influence of TV and newspapers on new consumers is gradually replaced by the Internet, and the Internet is becoming a way of life for new consumers.
Source: "The Lifestyle of New Consumers on the Internet - A Survey Report on the Characteristics of New Consumers' Media Exposure"
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