How to distinguish free media, owned media, hijacked media and paid media?

Refers to the promotion channels that marketers can use only after paying, including traditional media (such as TV, radio, print or outdoor advertisements), network and digital media (paid search advertisements, web and social media display advertisements, mobile advertisements or e-mail marketing);

2 own media

That is, the promotion channels owned and managed by the company itself, including the company website, blog, official social media account, brand community, marketers, promotion activities, etc.

3 Shared media

Refers to the media spread among consumers, such as social media, blogs, mobile media, virus channels, traditional consumer word of mouth, etc.

4 win the media

That is, mass media channels, such as TV, newspapers, blogs, video websites, etc. , without direct payment or control by marketers, but because the audience, readers or users are interested.

I copied someone else's?