What does brand planning include?

1. Industry and competitor analysis: Before establishing a brand, an enterprise must understand its competitors and analyze the performance of the whole industry in the market.

2. Market analysis: look for brand positioning from the characteristics of the market, and then extend information such as communication strategies on the basis of fully understanding industry characteristics, business environment and consumer cognition;

3. Brand building: enterprises need to complete the design of brand name, brand description, brand slogan, brand pattern expression and brand story in the early stage of market development;

4. Conceive the mode of communication: bring the core interests of the brand to customers by establishing an adaptive website that can be presented by multiple terminals or using video marketing, and let customers know the values that the enterprise always takes customer needs as the core through brand marketing planning;

5, consumer analysis, brand promise: From the customer's point of view, understand the psychological feelings of brand marketing audience, combine brand and product users, and bring value to both enterprises and consumers.