How should e-commerce companies retain customers?

Because online shopping is a lonely process without interpersonal communication, good traditional customer care can not be ignored.

2. Make good use of customers' inboxes.

According to experts' research, short messages sent by e-mail have not been fully utilized, which is an excellent way to make customers feel that they are in the first place. Let customers receive the information of new production lines or products with reduced prices at the first time.

3. Give customers reasons to be repeat customers.

Once a customer buys a product, it is particularly important to give a reason to be a repeat customer.

Extended data:

Customer retention cost is lower than customer acquisition cost. Not only that, effective customer retention rate can also help e-commerce companies improve their profitability. According to the data of Bain Company, the world's leading management consulting service provider, a 5% increase in customer retention rate will increase corporate profits by 25%-95%.

In addition, data analysis company KISSmetrics said that the global average value of losing a customer is about $243, so customer retention is very important.

Some tips can make consumers feel valued by the company, which can not only make them actively participate, but also attract consumers to make more choices on the e-commerce platform.