What is the purpose and aesthetic of book cover design?

The purpose of a book is to be read, but when it comes to covers, it is not enough to fulfill this requirement.

The service objects of cover design are living people, people with thoughts, desires and aesthetic needs. With the progress of the times, the aesthetic values ????of modern people are constantly changing, and the aesthetic needs of many readers are constantly developing. We must pay attention to modern people

aesthetic requirements.

The development of modern science, the opening of foreign policy, and changes in material life will inevitably affect people's spiritual life and changes in people's aesthetic concepts. People's lives, wisdom, thoughts, and emotions are complex, so aesthetic requirements

It’s also multifaceted.

The formation of the aesthetic characteristics of book covers The emergence of book covers is synchronous with the birth of books.

The design style of book covers is constantly changing with changes in technology and craftsmanship, and is also closely integrated with the cultural survival conditions of the times.

The formation and development of Chinese book covers mainly went through the following processes: The form of ancient Chinese books, the simple form of books, and the form of Chinese books started from the simple form.

The ancients called it Jian Ce, and the one made of wood was called Bandu.

Bamboo books and bamboo slips were used for a long time from the Shang Dynasty (14th century BC) to the Later Han Dynasty (2nd century AD).

Bamboo slips are made in this way: cut the bamboo pole into thin bamboo sticks, write on the bamboo sticks, this bamboo stick is called a bamboo stick, and compile many bamboo slips together called a policy (book); saw the trees into sections and cut them into

The thin board is flat and with words written on it, it becomes a calf.

Because its shape is a one-foot-square rectangle, it is also called Fang or Fangce. It is mainly used for short articles and correspondence, so later generations call letters Chi. The material is the carrier of expression techniques in book cover design.

From early materials such as rope, silk, silk, and ancient Roman parchment to today's popular paper, different eras and different societies have created communication media for human civilization with their own aesthetic consciousness.

Different materials have different individual colors, and books made with their uniqueness will also present completely different visual, tactile and psychological reflections, bringing emotional changes to readers. This is the expressive tension of materials.

The various special papers used for the cover contain endlessly changing textures. The visual effects of different textures will produce contrasting rhythms such as movement and stillness, strong and weak, fast and slow, thick and thin, as well as elegance and roughness, etc.

A vivid expression of luxury and simplicity, realism and abstraction.

When designers choose paper, they need to accurately grasp the scale of the content based on the style, genre, connotation, text, and pictures of the book they are designing, select paper that can effectively display the content of the book, and use cover materials with ever-changing expressions to enhance

The expressiveness of the design improves the cultural taste and unique artistic personality of the book.

Modern cover designs can draw on artistic elements from any genre to create a unique aesthetic.

In terms of expression techniques, modern book covers can use and draw on artistic elements from any art category to create their own unique artistic language and formal beauty. Excellent cover design should have vivid and rich language and a broad image field.

Express rich cultural connotations and spread beautiful information.

Give people fresh and elegant spiritual enjoyment.