What are the advantages of online marketing over traditional marketing?

Compared with traditional marketing, the whole network marketing has many advantages, and it also has many functions for enterprises or customers. Xiangben Technology believes that it is mainly reflected in the following aspects.

(A) is conducive to reducing costs

Purchasing raw materials for enterprises is a tedious and complicated work. Using the network, the purchased products can be combined with manufacturing, and the purchasing procedure can be simplified. Using EDI (Electronic Data Interchange) for paperless office can usually save 5%- 10% of the procurement cost for enterprises.

Ben. "EDI is an information technology that transmits and exchanges structured data by electronic means, adopting standardized formats and using computer networks." In addition, traditional shops need to invest a lot of money and manpower in market research and use online.

The promotion cost is equivalent to 1% of the direct mail advertising cost, and the average cost of advertising through the internet is only 3% of that of traditional media, which can well reduce the cost and sales cost of enterprises.

(b) It can help enterprises to increase sales opportunities and promote sales.

Network can provide all-weather advertising and services for enterprises, and can also integrate advertising and ordering to promote purchase intention. In addition, through the Internet, enterprises can be in line with international standards, which can also reduce market barriers and eliminate time and geographical barriers between companies in different countries.

And affect sales. Traditional store sales have geographical restrictions, people can only shop at home, which restricts the development scale of stores, while online marketing has all-weather operation without time limit, business scope without national boundaries and geographical boundaries, and streamlined camp.

The characteristics of the sales link, which can transcend the limitations of time and space. In this way, through the unique characteristics of the network, it can help enterprises to better promote sales, thus improving the market share of enterprises.

(C) Strong interactivity, which helps to achieve the overall marketing objectives.

The network has the characteristics of initiative and interaction, and can be extended indefinitely. In traditional store sales, the communication between enterprises and consumers is difficult, but under the network environment, enterprises can greatly strengthen their own enterprises according to bulletin boards, website forums, e-mails, etc.

In contact with customers, enterprises can effectively understand customer demand information, thus establishing a database for management, and using this information to provide a basis for enterprise marketing planning, thus improving the interaction between consumers and enterprises and helping enterprises.

Achieve the sales target.

(4) It can effectively serve customers and meet their needs.

The essence of marketing is the process of eliminating or reducing obstacles and guiding the transfer of goods or services from producers to consumers. Network marketing is a customer-oriented and personalized marketing method, which can better reflect customers than any stage or method in traditional marketing.

"Center" status. In addition, online marketing can meet customers' demand for shopping convenience and improve their shopping efficiency. Through the Internet, customers can get relevant information before shopping, and they can "wander around" at home to eliminate time when shopping, and they can also get it from manufacturers after buying.

We have to contact. In addition, network marketing can save the huge promotion and circulation expenses that traditional marketing methods have to spend for enterprises, thus making it possible to reduce the cost and price of goods.

(5) High efficiency.

Network has the characteristics of quickness and convenience, and the combination of network marketing and this advantage of network improves the efficiency of merchant marketing activities. This kind of high efficiency is fully applied to all aspects of sales activities, so that a lot of useful information for enterprises can be comprehensively utilized.

Development has played a guiding role. The high efficiency of the network is more conducive to online marketing, making the marketing process more rapid and timely to meet the development requirements of the market.